2. Executive Summary

3. Situation Analysis

4. Top Competitors

5. Research

6. Target Audience

7. Main Opportunities

8. Budget

9. Budget Fall Semester CampaignSeptemberOctoberNovemberDecember Social Media $1000$500 $1000 Flyers and Messaging $500$300 $500 Promotions $3000$1000 $3000

10. Budget Spring Semester CampaignFebruaryMarchAprilMay Advertising Competition --$5000-- Social Media$500$1000$500$1000 Messaging$500$1000$500$1000 Promotions$1000$3000$1000$3000

11. Media

12. How We’ll Set Ourselves Apart https://www.youtube.com/watch?v=EGILsQthuwQ

13. Advertising Competition

14. Sales Promotions

15. Sometimes exams require an extra set of Wiiings…

16. Creative Strategy

17. Print Ad

18. Evaluation