1. Global Marketing Strategies

2. Learning Goals I will be able to identify and explain global marketing strategies I will be able to apply global marketing strategies to a business. I will be able to describe the impact of foreign and domestic policies, agencies (e.g., marketing boards, regulatory bodies), and issues (e.g., product and food safety, disease control, national security) on marketing activities.

3. What is Global Marketing?

4. Strategies “Market Segmentation - is the act of defining subsets of consumers using various characteristics (such as geography, age, sex, race, and family situation) and then targeting marketing efforts to those subsets. Localization - adjust the product and message to better fit the target customer. Strategic Pricing – be aware of minimum wage, unemployment rate, other economic factors”. (study.com, ND)

5. Strategies Continued Technology – email, online sales, promotions, advertising etc. How might a company use each of the strategies to enter a global market? (market segmentation, technology, localization and strategic pricing)

6. Activity – In partners or by yourself. Choose one of the companies from the following website. http://blog.hubspot.com/blog/tabid/6307/bid/33857/10- Businesses-We-Admire-for-Brilliant-Global-Marketing.aspx http://blog.hubspot.com/blog/tabid/6307/bid/33857/10- Businesses-We-Admire-for-Brilliant-Global-Marketing.aspx Use the above webpage as an introduction to the company. I want you to research your chosen company and tell me 3 strategies the company is using to help with their global marketing.

7. Marketing Activities - review Research Packaging Product development Pricing Branding Physical distribution Inventory management Storage promotion

8. Foreign and Domestic Policies and Issues marketing boards regulatory bodies product and food safety disease control national security How might each of the following interfere with your company participating in a global market?

9. Choose a product, any product Then: Choose a country, any country

10. Next Step: Research Time As a successful company you are planning to sell your product into a new country (the ones you picked on the previous slide). The only problem is, you aren’t familiar with that countries policies, culture, and social issues. You will need to research any problems that you might encounter when bringing your product into that country. Suggested websites: Your countries government website Travel and tourism websites on your country Suggested search terms regulations for businesses in _________ companies expanding into ___________ Selling _________ in ___________ Don’t forget to cite your sources!!!!!