1. + Advertising Food Grade 10 Food and Nutrition

2. + Why Advertise? Convince you their product is better than the next one Shape your beliefs and buying habits Want YOUR money in THEIR pockets. How do they try and convince you? Entertain you Include free giveaways (i.e. computer games in cereal boxes) Sell you an image or lifestyle (i.e. energy drinks) Dress up the product with “proven” medical research (i.e. yogurt)

3. + Commercials from the Past http://www.youtube.com/watch?v=10TekR91YQQ Wendy’s 1984 http://www.youtube.com/watch?v=w3MHPee-XE8 Burger King 1982

4. + Current Food Ads http://www.youtube.com/watch?v=Ljs1X6ZOGtY McDonalds Dollar Drink Days http://www.youtube.com/watch?v=Sb8_hPD7GN8 Philadelphia Cream Cheese http://www.youtube.com/watch?v=dwfPJp1KE78 Pepsi vs. Coke http://www.youtube.com/watch?v=rZGOixS5NHo Activia Yogurt http://www.youtube.com/watch?v=MZtDqpdvy7s Heineken Beer

5. + http://www.youtube.com/watch?v=OJycxRRYrMo President’s Choice http://www.youtube.com/watch?v=B7sF7TUpUoI Subway http://www.youtube.com/watch?v=VKSSyHvbs1c Walmart Produce http://www.youtube.com/watch?v=aPJpkgqLQ_M Special K Challenge http://www.youtube.com/watch?v=O6iJ-JHi4vY Red Bull

7. + Ads and Kids http://www.youtube.com/watch?v=5ahMQwxN9Js Ads and kids http://www.youtube.com/watch?v=_IKv8YDgH2I McDonalds Happy Meal

8. + Group Work Questions 1) Who do you think the target audience was? 2) Did you enjoy the commercial? Why or why not? Explain. 3) How did the commercial make you feel about the product? 1) What was the ‘theme’ of the commercial? 2) Did it change your mood? i.e. made you hungry? 3) Do you want to go and purchase this product? 4) Does it affect your desire to consume the product in anyway?