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PROPAGANDA OBJECTIVES AND TOOLS
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COMMON OBJECTIVES OF WARTIME PROPAGANDA
1. Recruitment of Soldiers – either by draft or voluntary enlistment
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2. Financing the War – War bonds or new taxes
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3. Eliminating Dissent – unifying country behind the war effort
Asking people to vote in favor of annexing Austria. Did not really matter, it was going to be done.
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4. Conservation of Resources - food, oil, steel (things necessary in war)
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5. Home Front – participation in organization to support war
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COMMON TOOLS USED IN WARTIME PROPAGANDA
1. DEMONIZATION Enemy shown as evil or devil, murderous, and aggressive Enemy blamed for atrocities against women and children
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EMOTIONAL APPEALS – Play on people’s emotions, especially fear, to promote war effort
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NAME CALLING – label enemy to encourage hatred, create stereotypes, and demonize them “Japs”, “Huns” “Commies”
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PATRIOTIC APPEALS – uses patriotic language and symbols to appeal to nation pride
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HALF TRUTHS OR LIES- twists truth or includes some partial truth, blames the enemy for total responsibility of the war. Your own country shown as being totally “innocent”
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CATCHY SLOGANS – uses memorable phrases to foster support
“Remember the Alamo” “Remember Pearl Harbor”
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