1. Rosetta Stone Regina Wright, Ed.S Educational Technology Walden University

2. Our District Spanish French German Latin Mandrin Chinese Greek English as a Second Language (ESL)

3. What do we as a district need?

5. Rosetta Stone solution

6. The "Dynamic Immersion method" The goal is to teach languages the way first languages are learned. first languages http://www.rosettastone.com/ Language Learning with Rosetta Stone

7. multimedia technology on CD- ROM

8. Fairfield Language Technologies founded Rosetta Stone in 1992

9. “lead thinkers" Allen Stoltzfus & John Fairfield

10. Development: technology was not ready yet

11. Where Rosetta Stone can be purchased

12. Why was Rosetta Stone developed?

13. Educational Institutions K-12 University Community colleges

14. Education Higher Education University Community College K-56-12

15. Language and World Geography lessons

16. Self study Independent learning Homeschooling Professional Development Online courses???

17. Business communication around the world

18. the "Dynamic Immersion method". Traditional Foreign Language Instruction Foreign Language Instruction with technology

19. Skeptics?? Laggards Late adopters

20. Innovators? Early Adopters?

21. Immersion Picturesactivitieswordsvoices

22. Attributes for adoption Relative Advantage— Compatibility--- Observability---

23. Opinion Leaders Change Agent Research & Development Foreign Language Curriculum Foreign Language Department Chairs Foreign Language Teacher Intl. Bac. Teache r ESL Department Chairs ESL K-5 ESL 6- 12

24. Critical Mass

25. Revenue increase

26. CHANGE AGENTS

27. The Change Agent Curriculum & Instruction Administrator Foreign Language Department Chair

28. Develop a need for change Establish an information exchange relationship To Diagnose problems To create an intent to change the client SEVEN ROLES FOR THE CHANGE AGENT

29. To translate an intent into action To stabilize adoption and prevent discontinuance To achieve a terminal relationship

30. Opinion Leader