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Copyright 2001-2014 Proficientz, Inc. All rights reserved. Portfolio Strategy Overview Presenter Name My Organization’s Goals & Strategic Initiatives Market Segment 3 Contributions Market Segment 2 Contributions Market Segment 1 Contributions
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Copyright 2001-2014 Proficientz, Inc. All rights reserved. Agenda 1.Revenue Overview 2.Market Segment Priorities 3.Portfolio Priorities 4.Strategic Marketing Initiatives 5.Operational Priorities Portfolio Strategy 1.Goals 2.Markets 3.Priorities
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www.proficientz.com Copyright 2001-2014 Proficientz, Inc. All rights reserved. Revenue Goals by Market Segment Revenue
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www.proficientz.com Copyright 2001-2014 Proficientz, Inc. All rights reserved. Market Segment Priorities Market Segment Evaluation Scorecard Criteria Segment 1Segment 2Segment 3 1. Revenue/Profitability Potential 2. Alignment to Strategic Spending Priorities 3. Competitive Threats 4. Core Competency Rating Segment Score
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www.proficientz.com Copyright 2001-2014 Proficientz, Inc. All rights reserved. Portfolio Roadmap
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www.proficientz.com Copyright 2001-2014 Proficientz, Inc. All rights reserved. Priorities – New Solutions
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www.proficientz.com Copyright 2001-2014 Proficientz, Inc. All rights reserved. Priorities – Existing Products/Services
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www.proficientz.com Copyright 2001-2014 Proficientz, Inc. All rights reserved. Priorities – Infrastructure Investments
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www.proficientz.com Copyright 2001-2014 Proficientz, Inc. All rights reserved. Strategic Marketing Priorities Strategic Marketing Roadmap Priority Segment 1Segment 2Segment 3 1. White Paper 00/00/20xx 2. 12-week Best Practices eMail Campaign 00/00/20xx 3. Sponsorship - Industry Executive Summit 00/00/20xx 4. Competitor Account Incentive Campaign 00/00/20xx 5. Seminar Roadshow 00/00/20xx
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www.proficientz.com Copyright 2001-2014 Proficientz, Inc. All rights reserved. Operational Priorities
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