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Published byJohn Bruce Modified over 9 years ago
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Harley Davidson’s Angels
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Harley is getting “old” The buyers’ average age is 46 years old
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New models Faster and lighter bikes More powerful engines Sportive appearance
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Women hit the road! More women are riding because now they are financial able and freedom of expression is encouraged. DEMOGRAPHIC PROFILE (2003-2007) 91% of purchasers are male GENDER20072006200520042003 Male88% 89% Female12% 11%
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Market share US 25% Europe 7% Expand our sales area to China, Japan and Australia. Direct sales via internet.
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Harley Davidson’s clothing and accessories Sport clothes and fashion accessories Matching with the bike’s design Clothes and accessories attractive and comfortable for women
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International Promotional Campaign Safer means of transportation Less fuel consumption Easier to find a parking place
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Harley Davidson RIDING WITH PLEASURE
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