1. ■Essential Question: –What led to the economic, social, & urban changes of the “Roaring 20s”?

2. The Second Industrial Revolution

3. America in the 1920s ■America was changed by the industrialism of the Gilded Age, the economic boom of WWI, & the tax policies of Sec. of Treasury Andrew Mellons ■During the 1920s: –The USA was the richest & most developed country in the world –Wages rose, hours declined, & Americans had access to new, innovative consumer goods

4. The Second Industrial Revolution ■From 1922 to 1929, the U.S. had a 2 nd industrial boom: consumer durable goods –Mostly in consumer durable goods like appliances, cars, radios, furniture, & clothing –Electricity replaced steam power –Corporations used salaried executives, plant managers, & engineers to increase efficiency –Individuals began buying products based on installment plans or on credit  consumer debt The increase of national name brands (rather than locally produced goods) linked Americans more than ever

5. The Second Industrial Revolution welfare capitalism ■To stop the growth of labor unions companies used welfare capitalism –Offered employees stock, house-purchase, & insurance options open shop –Used an “open shop” & offered non-union workers the same rights that unions gained –After WWI, the federal gov’t & Supreme Court reverted back to a pro-business stance

6. Henry Ford’s River Rouge plant emphasized uniformity, speed, precision, & coordination The consumer goods revolution was best seen in the auto industry Henry Ford revolutionized the assembly line, the “$5-day,” new marketing & advertising techniques, & annual model changes Fordism: “The work moves and the men stand still” The auto industry stimulated the steel, sheet metal, rubber, glass, fabric, & petroleum industries, leading to over 6 million new jobs.

7. Frederick W. Taylor’s mechanization made cars like the Ford Model T (“Tin Lizzie”) cheap and easy to own. By 1929, 26 million motor vehicles were registered in the U.S.

8. The auto industry led to the construction of roads & new filling stations…

9. …and new suburban shopping centers: Kansas City ’ s Country Club Plaza was the 1 st U.S. shopping mall (built in 1924)

10. Glenwood Stove Ad 1920s consumerism led raised standard of living: New appliances like refrigerators, washing machines, & vacuums 1920s consumerism led raised standard of living: New appliances like refrigerators, washing machines, & vacuums

11. 1920s advertising Use of persuasion, sex appeal, seduction in advertising. Bruce Barton was founder of new profession Sports became big business too, especially with heroes like Babe Ruth, Jack Dempsey, and Georges Carpentier.

12. NBC was the 1 st successful radio network 1920s consumerism led to luxury living: Radios & movies boomed 1920s consumerism led to luxury living: Radios & movies boomed KDKA Pittsburgh was the first voice carrying radio station; it told of Harding’s landslide victory.

13. The Birth of a Nation was 1 st full feature and seemed to glorify the KKK. Blacks responded to this with organized protests and marches. Thomas Edison first invented the movie. In 1903, The Great Train Robbery was first featured in 5 cent theaters called nickelodeons. 100 million Americans went to the movies in 1929 per week The first “talkie”

14. Economic Weaknesses ■The “Roaring 20s” was not as prosperous as it appeared: –RR, cotton textile, coal industries suffered due to new competition –Farmers boomed during WWI but a decline in demand after the war deflated farm prices Farm per capita income was $273 per year vs. the U.S. average of $681 per year

15. Economic Weaknesses –Union membership dropped due to improved conditions & links to Debs’ “radical socialism” –Northern migration of blacks grew but workers gained menial jobs & faced racism –Growth in income was unequal with middle-class managers, bankers, engineers benefiting the most from the new affluence

16. Social Changes in the “ Jazz Age ”

17. Women and the Family ■Change (& continuity) for women: –Female workers after WWI were limited to teachers, nurses, & other low-paying jobs –The 19 th Amendment gave women the right to vote but few women voted

18. Alice Paul’s National Women’s Party (NWP) failed to pass an Equal Rights Amendment

19. Women and the Family –“Flappers” rebelled against Victorian customs –Divorce rates doubled But…most women looked forward to lives as a mother and a wife “The creation and fulfillment of a successful home…compares favorably with building a beautiful cathedral.” —Ladies Home Journal “The creation and fulfillment of a successful home…compares favorably with building a beautiful cathedral.” —Ladies Home Journal

20. Women and the Family ■Families became smaller due to greater access to birth control ■Children were no longer need to work to support their families ■Teens began to “discover” their adolescence & revolt against their parents by drinking, having premarital sex, & searching for new forms of excitement “I have been kissed by dozens of men. I suppose I’ll kiss dozens more.” —character in F. Scott Fitzgerald novel “I have been kissed by dozens of men. I suppose I’ll kiss dozens more.” —character in F. Scott Fitzgerald novel

21. The Flowering of the Arts Harlem Renaissance ■The Harlem Renaissance reflected the explosion of black culture & the “New Negro” (full citizen & social equal to whites) : –Jazz (from NOLA) & Blues expressed the social realities of blacks; Louis Armstrong became very popular –Langston Hughes’ poetry (“The Weary Blues”), novels, & plays promoted equality, condemned racism, & celebrated black culture 150,000 blacks in Harlem in the 1920s

22. “You could be black & proud, politically assertive & economically independent, creative & disciplined—or so it seemed” Josephine Baker, internationally renowned singer/dancer

23. The Flowering of the Arts ■The 1920s gave rise to a new class of intellectuals who condemned the new American industrial society & materialism: –Pessimistic Literature –Pessimistic Literature: TS Eliot, Ezra Pound, Sinclair Lewis, F Scott Fitzgerald, Hemmingway –Playwrights –Playwrights: Eugene O’Neill –Music –Music: Gershwin & Copland “The Waste Land” focused on a sterile U.S. society Poetry discussed a “botched wasteland” “Main Street”–narrow-minded small towns “Great Gatsby”—human emptiness Romantic individualism & violence Plays of tragic pipedreams

24. ■Marcus Garvey was the preeminent civil rights activist of the 1920s ■Oppression in the U.S. necessitated strict segregation & black nationalism ■He formed the United Negro Improvement Assoc & advocated a return to Africa Marcus Garvey “The most dangerous enemy of the Negro race” —W.E.B. DuBois “The most dangerous enemy of the Negro race” —W.E.B. DuBois

25. Closure Activity: The Long Road to Women ’ s Suffrage ■What was a typical woman’s role in each era in American history? –Colonial life –Revolutionary era –Antebellum South –19 th century “sphere” & reform –Progressive era

26. ■Essential Question: –To what extent did the new economic, social, & urban changes of the “Roaring 20s” conflict with the traditional values of rural America?

27. The Rural Counterattack

28. City Life in the Jazz Age ■The 1920 census revealed for the 1 st time that more Americans lived in cities than the countryside The New York City skyline in 1930: Skyscrapers gave cities a unique architectural style The shift in focus from the countryside revealed that urban life was different; traditional ties of home, church, schools were absent

29. The Rural Counterattack ■Rural Americans identified cities with saloons, whorehouses, communist cells, & immorality ■The 1920s saw an attempt to restore a “Protestant” culture in America & an attack on any “un-American” behavior like drinking, illiteracy, & immigration

30. Prohibition Volstead Act ■In Jan 1920, Congress passed the Volstead Act to enforce the 18 th Amendment (1919) ■26 states had already banned alcohol but the real conflict came when prohibition was applied to urban ethnic groups ■Rural America became dry & urban consumption dropped but was severely resisted A rural, Protestant attack on the “social disease of drunkenness”

32. Per capita consumption of alcohol (1910-1929)

34. The Ku Klux Klan ■The rebirth of the Ku Klux Klan in 1915 (Stone Mtn, GA) was aimed at blacks, immigrants, Jews, Catholics, & prostitutes ■The “Invisible Empire” sought to ease rural anxieties in the face of changing cultural attitudes ■Used violence, kidnapping, murder, & politics to affect change

35. The KKK provided a sense of identity to its members: Women’s Order, Junior Order for boys, Tri-K Klub for girls, Krusaders for assimilated immigrants Klan violence met resistance & membership declined by 1925

36. D.W. Griffith’s The Birth of a Nation (1915) was one of the most controversial films in movie history. Set during & after the Civil War, the film glorifies white supremacy & the KKK

37. The Fear of Radicalism ■The most dramatic rural reaction was the Red Scare (1919-1920): –A general workers strike in Seattle, police strike in Boston, & series of mail bombs led to fears of anarchy & socialism –Deportation without due process, searches without warrants, & imprisonment of innocent people was initially backed by the American people Including the bombing of Attorney General Palmer’s house in 1919

38. Palmer ’ s “ Soviet Ark ” “Stand them up before the firing squad and save space on our ships” “Place the Bolsheviks on ships of stone with sails of lead” The solution is simple: “S.O.S.—ship or shoot”

39. Italian immigrants Nicola Sacco & Bartolomeo Vanzetti were executed for armed robbery & murder without evidence The judge in the case even referred to Sacco & Vanzetti as “those anarchist bastards”

40. Immigration Restriction ■Many feared mass immigration to the U.S. among Europeans escaping post-war rebuilding: Immigration Act –The Immigration Act (1921) placed a cap on European immigration to 3% of each ethnic group’s U.S. population National Origins Quota Act –The National Origins Quota Act (1924) limited U.S. immigration to 150,000 total; Allocated most spots to British, Irish, Germans This act still allowed over 500,000 immigrants mostly from South & East Europe Immigration restrictions (unlike the Red Scare, Prohibition, or the KKK) lasted beyond the 1920s (into 1960s)

41. The Fundamentalist Challenge ■The most long-lasting reaction of rural America was a retreat to Christian beliefs –Aggressive fundamentalist churches provided a haven for rural American values Scopes “Monkey Trial” –The Scopes “Monkey Trial” revealed the rural attack on evolution in schools Pentecostals, Church of Christ, Jehovah’s Witnesses all grew in membership

42. The Fundamentalist Challenge ■Fundamentalists argued that teaching Darwinian evolution was destroying faith in God and the Bible and was contributing to the breakdown of youth ■Many states attempted to prohibit teaching this with legislation  TN was one of 3 ■John Scopes was prosecuted and defended by the ACLU ■Prosecution: William Jennings Bryan ■Media circus: 1 st trial to be on radio and covered by HL Mencken, a famous journalist and outspoken agnostic. Scopes found guilty and charge $100, but TN Supreme Court set aside on technicality.

43. The Fundamentalist Challenge ■Effects: –Mencken’s portrayal led people to believe that Bryan and Christians were ignorant bigots –This idea was reinforced by a play, Inherit the Wind –TN Supreme Court chickened out in an appeal –Trial began an onslaught against Christianity –Christians began reconciling their differences between religion and modern science

44. Conclusions ■Urban America came to define all of the United States in the 1920s: –Radio, movies, advertising reflected urban culture –Consumer goods were made in American cities –Small-town whites, blacks, & immigrants moved to cities ■But, conservative rural Americans (religious fundamentalists & KKK) attacked these new, urban ideas

45. Closure Activity: The Urban vs. Rural Debate ■Examine the list of events of the 1920s. For each, describe how urban and rural perspectives ■Discussion questions: –Why did the rural counter-attack occur in the 1920s? Why not earlier? –Are any of the arguments among rural Americans justified? Explain