1. BROADCAST AND PRODUCTION SYSTEMS DIVISION HDV Storage Professional Audio / Video Group SONY ELECTRONICS, INC. Mel Medina Product Manager Mel Medina Product Manager

2. BROADCAST AND PRODUCTION SYSTEMS DIVISION New Additions to the Family

3. SONY

4. BROADCAST AND PRODUCTION SYSTEMS DIVISION HVR-M15U & HVR-M25U Sony’s Entry Level Digital HD Videocassette Recorders Both models will be multiformat capable (recording and playback) for easy migration from SD to HD –HDV –DVCAM –DV Mini & Standard cassette compatibility –Record time of up to 276 minutes using new PHDV-276DM video tape

5. BROADCAST AND PRODUCTION SYSTEMS DIVISION HDV VTR Common Features Downconversion capability 60 / 50 Hz (NTSC / PAL) switchable HDV / DV input w/TC –External TC copy Flexible I/O –i.LINK I/O, S-Video I/O, Composite I/O, Analog audio I/O –Component Output

6. BROADCAST AND PRODUCTION SYSTEMS DIVISION HVR-M15U unique features Menu Key –The DSR-11 menu can only be accessed via remote control. Audio recording volume adjustment –Select either -6 / 0 / +6 dB

7. BROADCAST AND PRODUCTION SYSTEMS DIVISION HVR-M15U Rear Panel

8. BROADCAST AND PRODUCTION SYSTEMS DIVISION HVR-M15U

9. BROADCAST AND PRODUCTION SYSTEMS DIVISION HVR-M15U vs. DRS-11

10. BROADCAST AND PRODUCTION SYSTEMS DIVISION HVR-M15U vs. DSR-11 HVR-M15UDSR-11 Standard/Mini Cassette Compatible Yes HDV Recording & PlaybackYesNo Tape CounterOSD HDV/DV IN TC YES (HDV/DVCAM/DV ） YES (DVCAM) Auto RepeatYes Cassette Memory FunctionNoYes TC/UB SettingsTC Reset only from Menu Audio Rec. Volume-6, 0, +6dB, AGCNo Menu KeyYes (Front Panel)No (Remote Control) Component Output Yes （ RCA ） No PowerAC Adaptor (DV8.4V)AC Adaptor (DV12V) Size180×73×265

11. BROADCAST AND PRODUCTION SYSTEMS DIVISION HVR-M25U 2.7” Video Monitor –16:9, 211K pixel Clear Photo LCD plus ™ panel HDMI interface –Easy connectivity to consumer TVs Edge Crop Adjustment Custom Repeat –Selectable repeat times, cycle, start time 1080i60 to 720p30 conversion –Analog component & HDMI “Duplicate Plus” Functionality –Format selectable HDV / DVCAM / DV SP

12. BROADCAST AND PRODUCTION SYSTEMS DIVISION HVR-M25U vs. DSR-25

13. BROADCAST AND PRODUCTION SYSTEMS DIVISION HVR-M25U vs. DSR-25 HVR-M25UDSR-25 Standard/Mini Cassette Compatible Yes HDV Recording & PlaybackYesNo LCD Panel2.7” 16:9 Clear Photo LCD plus (211K) 2.0” 4:3 (123K) Tape CounterLCDTime Counter Display Assign ButtonYesNo HDV/DV IN TC YES (HDV/DVCAM/DV ） Yes (DVCAM only) Duplicate plusHDV / DVCAM / DV (A / V / TC / UB) DVCAM (A /V /TC / UB / ATN / INDEX) Repeat functionCustom RepeatAuto Repeat Cassette Memory FunctionNoYes Edge Crop AdjustmentYesNo HDMI OutputYesNo Component OutputYes (BNC)No Power AC100 ～ 240V Size212×88×380.7212×88×392.8

14. BROADCAST AND PRODUCTION SYSTEMS DIVISION HVR-M25Uv s. HVR-M15U LCD PanelYesNo Tape CounterLCDOSD HDV/DV IN TCYes Duplicate plusYesNo TC/UB SettingsYes △ (TC Reset only) Repeat functionCustom RepeatAuto Repeat Edge Crop AdjustYesNo Assign ButtonYesNo Audio Rec. VolumeYes (Volume) △ (Yes (-6, 0, +6dB, AGC)) i.LINKYes (4pin) HDMI OutputYes (HDMI Connector)No Component Output Yes （ BNC ） Yes (RCA) Composite IN/OUTYes (BNC)Yes (RCA) S-Video IN/OUTYes Headphone jackYesNo Control-SYes LANCYes

15. BROADCAST AND PRODUCTION SYSTEMS DIVISION DSR-M15U vs. DSR-M25U

16. BROADCAST AND PRODUCTION SYSTEMS DIVISION Sample Applications

17. BROADCAST AND PRODUCTION SYSTEMS DIVISION HDV NLE Feeder & Recorder i.LINK

18. BROADCAST AND PRODUCTION SYSTEMS DIVISION Backup HDV Recording i.LINK

19. BROADCAST AND PRODUCTION SYSTEMS DIVISION Replacement of DSR-25/11

20. BROADCAST AND PRODUCTION SYSTEMS DIVISION Digital Conversion to HD-SDI Miranda HD-Bridge DEC i.LINK HD-SDI

21. BROADCAST AND PRODUCTION SYSTEMS DIVISION POP w/Auto-Repeat HDMI

22. BROADCAST AND PRODUCTION SYSTEMS DIVISION HD POV camera system w/HDC-X310 i.LINK HFU-X310 w/ HFBK- TS1 installed

23. BROADCAST AND PRODUCTION SYSTEMS DIVISION Competitive Review

24. BROADCAST AND PRODUCTION SYSTEMS DIVISION Front Views

25. BROADCAST AND PRODUCTION SYSTEMS DIVISION Rear Views

26. BROADCAST AND PRODUCTION SYSTEMS DIVISION HVR-M25U ~$4000.00 (tentative) HVR-M15U ~$2700.00 (tentative) BR-HD50U $3399.00 LCD PanelYesNo Tape CounterLCDOSDLED HDV/DV IN TCYes Duplicate plusYesNo TC/UB SettingsYes △ (TC Reset only) Yes Repeat functionCustom RepeatAuto RepeatYes Edge Crop AdjustYesNo Assign ButtonYesNo Audio Rec. VolumeYes (Volume) △ (Yes (-6, 0, +6dB, AGC)) Yes i.LINKYes (4pin) Yes HDMI OutputYes (HDMI Connector) NoYes Component Output Yes （ BNC ） Yes (RCA)Yes (BNC) Composite IN/OUTYes (BNC)Yes (RCA)Yes (BNC) S-Video IN/OUTYes Headphone jackYesNoYes Control-SYes No LANCYes No All features, specifications, and pricing subject to change without prior notice.

27. BROADCAST AND PRODUCTION SYSTEMS DIVISION 720p30 & HVR Decks

28. BROADCAST AND PRODUCTION SYSTEMS DIVISION HDV 1080i60 & JVC HDV 1080i60

29. BROADCAST AND PRODUCTION SYSTEMS DIVISION Professional Audio / Video Group SONY ELECTRONICS, INC. John Holmes Marketing Manager John Holmes Marketing Manager

30. BROADCAST AND PRODUCTION SYSTEMS DIVISION Deck Transition Strategy MarAprMayJunJulAugSepOct ~$4000 ~$3300 ~$2700 $2000 Cute, priced attractive for traditional DVCAM customer Step up for future ready – HD pathway New flagship – DVCAM plus HDV

31. BROADCAST AND PRODUCTION SYSTEMS DIVISION