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Entrepreneurship Test Review 2012
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1 Buildings, equipment, tools, and other goods needed to produce a product, or the money used to purchase these items.
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1 Capital
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2 What does ROI stand for?
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2 Return On Investment
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1 A market that only has one producer, and has no competition. A company that has a monopoly is able to charge higher prices because consumers have nowhere else to go.
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1 Monopoly
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1 Buying goods from other countries to sell in your own country
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1 Importing
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2 The process used to test a business concept.
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2 Feasibility Analysis
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1 The money leftover after all the expenses of a business have been deducted from the income.
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1 Profit
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2 Point at which supply equals demand, neither leaving a surplus or a shortage.
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2 Equilibrium
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1 When demand is higher than supply. It allows businesses to increase prices.
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1 Scarcity
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2 The quantity of goods or services that consumers are willing and able to buy
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2 Demand
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1 Legal agreement to market a company’s products or services in a particular area.
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1 Franchise
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1 The process of getting into and operating one’s own business.
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1 Entrepreneurship
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2 Making goods in your own country and sending them to other countries
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2 Exporting
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1 When several businesses strive for the same customer or market.
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1 Competition
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2 Watchdog for consumers over products that may be hazardous.
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2 Consumer Product Safety Commission
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1 Protects the rights of employees age, race, color or national origin, religion, gender or physical challenge.
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1 Equal Employment Opportunity Commission
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1 Minimum wage and maximum working hours are identified. Children under 16 cannot work full-time except if employed by parents.
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1 Fair Labors Standard Act
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2 Ensures safe and healthy working conditions for employees.
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2 Occupational Safety & Health Act
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2 Requires manufacturers truthfully label products, showing all raw materials used in the production process.
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2 Fair Packaging and Labeling Act
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1 The specific market segment where all of a business’s activities are directed.
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1 Target Market
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2 Statistical data that describes a given market by criteria such as age, gender, and income.
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2 Demographics
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1 Statistical data that describes a given market by criteria such as personality, opinions, and lifestyle.
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1 Psychographics
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2 Study of the market based on where customers live by region, state, city, and/or area.
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2 Geographics
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1 Customers will purchase products or services from companies they know or have experience with. Customers have knowledge of and personal experiences with the actual goods or services.
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1 Buying Characteristics
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2 Expresses specific goals for the company.
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2 Mission Statement
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2 This Association helps assist Americans in starting a business.
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2 Small Business Association (SBA)
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1 Businesses respond to scarcity in the marketplace by doing what?
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1 Increasing Prices
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2 This Act makes it illegal for businesses to create monopolies.
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2 Sherman Anti-Trust Act
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1 If you invested $20,000 and you want a 20% return on your investment, what would that amount be?
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1 $4,000
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2 Provides legal rights to market a large chain & company’s products in a specific geographic area.
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2 Franchise
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1 When new competitors enter a market and the supply of goods increases what happens to the price of that good?
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1 Price Decreases
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2 Individuals who undertake the creation, organization and ownership of a business.
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2 Entrepreneur
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1 Primary reason people start a business?
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1 Profit Motive
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2 It is important that when business owners are participating in business overseas that they watch the:
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2 Currency Exchange Rate
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1 Pricing that happens when consumers buy all products supplied leaving neither a surplus nor a shortage.
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1 Equilibrium Pricing
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2 It is considered what when you let your friends sneak into the movie for free if you are working at the movie theater.
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2 Unethical
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1 Consists of consumers commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product.
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1 Brand Loyalty
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2 Evaluating a competitors product selection, quality, promotional activities and pricing policies provides info about their?
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2 Strengths and Weaknesse
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1 What a company must identify in order to sell goods or services.
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1 Target Market
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2 Data already collected
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2 Secondary Data
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1 Research collected for the first time and relates directly to the collector’s study.
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1 Primary Data
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2 A group of people whose opinions are studied to determine the opinions/buying preferences of a larger population.
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1 Focus Group
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2 2 women of different ages, different income levels & different levels of education buy the same coffee. What is this an example of?
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2 Niche Marketing
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1 Inventory used to keep storage space to a minimum and costs low.
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1 Perpetual Inventory
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2 No matter what type of inventory system a company uses they should periodically conduct a ?
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2 Physical Inventory count
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1 Picture of prospective customers
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2 Customer Profile
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1 Cheapest way to advertise a school event
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1 Flyers
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2 Advertising and Promotional activities are all considered what kind of expenses?
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2 Operating Expenses
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1 1 st Step in Market Research
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1 Identify Your Information Needs
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2 When people buy based on others’ opinions. What is this called?
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2 Buying Motives
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1 Joe is a manufacturer who exports 90% of his products overseas. When considering a location for his new site he needs to consider:
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1 Accessibility of distribution methods
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2 Tool used to show potential leaders your business idea
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2 Business Plan
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1 This is the amount added to the cost of items to cover expenses and ensure a profit
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1 Markup
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1 Government Agencies that assist entrepreneurs in starting their own businesses include all of the following except: A OSHA B Chamber of Commerce C State Governments D SBA
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1 A OSHA
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2 Expenses that change with each unit produced.
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2 Variable Expenses
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1 Of the 5 C’s of credit, which one refers to a business owner’s reputation for fair and ethical practices?
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1 Character
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2 What is 16% of $80,000?
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2 $12,800
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1 Shows a company what they are worth at a given time.
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1 Balance Sheet
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2 Jackie spent $130,000 on her goods and had net sales of $200,000 and expenses of $40,000. What is her Gross Profit?
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2 $200,000 - $130,000 - $40,000 = $30,000 Gross Profit
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1 If you sell designer handbags at $300 and you want to give a customer a 20% discount how much would you take off the price?
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1 $60
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2 Legal Entity that makes money for a reason other than the owners profit
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2 Non- Profit Organization
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1 If you invest $20,000 and want a return of 25% what would that be?
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1 $20,000 x.25 = $5,000
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2 Breaking down market into smaller groups
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2 Market Segmentation
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1 Marking up a product from $5 to $8 is what % markup? A.40% B.60% C.106% D.16%
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1 60%
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1 You borrow $50,000 at 8% interest for 5 years. How much is your monthly payment?
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1 $50,000 x.08 = $4,000 interest per year $4,000 x 5 years = $20,000 $50,000 + $20,000 = $70,000 total to repay over 5 years 5 years = 60 months $70,000 / 60 = $1,166.67 monthly payment
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2 If a company has more assets than liabilities what does it have?
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2 Net Income
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1 The part of the marketing mix (4 Ps) that deals with getting the product to the consumer is:
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1 Place
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1 All of the following give money to an entrepreneur BUT: A - Venture Capitalist B - Personal Savings C – Federal Reserve Bank D – Family & Friends
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1 C – Federal Reserve Bank
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2 Evaluating a competitors product selection, quality, promotional activities & pricing policies gives you information about their? A.Intent to sell B.Income Statement C.Strengths & Weaknesses D.Buying Characteristics
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2 C. Strengths & Weaknesses
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1 Easiest form of business to create: A. Limited Partnership B. Corporation C. Subchapter C D. Sole Proprietorship
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2 If a company owes $100,000 on its building, what section of a balance sheet do you put that on?
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1 What is a disadvantage of owning your own business?
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1 You could lose your investment if the business fails.
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2 A Golf course and a Movie Theater compete for the same customers dollar. What kind of competition is this?
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1 Entrepreneurs do not:
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1 Collect taxes from the government
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2 Wholesale cost of shoes is $50. What would they cost if you marked them up 100%?
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2 If a business owner wants to protect their personal assets what kind of business ownership should they have?
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2 Corporation
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1 Cabinet business selling to retailers should probably locate their business in a?
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1 Industrial Park
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2 Government’s role in business does everything EXCEPT: A. Provide subsidies to select groups B. determine supply & demand in the marketplace C. purchase large amounts of goods & services D. collect retail sales taxes
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