1. Chinese Culture in English Chinese Culture in English Zhejiang University of Communications and Media Sept. 2007

2. Why to Learn for a development in major (media) a part for paper writing for a comparative study of Chinese and Western culture What to Learn Topics with the typical Chinese characteristics (representing values, principles, etc.) Topic areas for TV programming

3. How to Learn Presentations of textbook chapters; Presentation of research findings; Presentation of your own research findings (in Internet or other resources) Role-plays on TV; Evaluation Participation and efforts in class and after class throughout the term;

4. Role-plays on TV; A paper;

5. Chapter 1 Culture, traditional Chinese culture, and the Characteristics of the Han Nationality I Culture I Culture has more than 260 meanings has more than 260 meanings In China “ 文化 ” (wenhua, culture) was probably first used in West Han Dynasty (206 B.C.—24 A.D.) In Confucius time, “ 文 ” and “ 质 ” ， the opposing side of “ 文 ” ， had been talked about.

6. culture in social communication book knowledge and education culture related with departments for the the promotion of spiritual civilization 5 definitions for “culture” (see to Book) defined from different perspectives II Traditional Chinese Culture 1) Confucius ideology 2) Sayings from the Book of Changes 3) Buddhism and Taoism

7. Types of Traditional Chinese Culture Types of Traditional Chinese Culture 1 Material Culture (archeology, architecture, 1 Material Culture (archeology, architecture, food, handicraft, etc) food, handicraft, etc) 2 Spiritual Culture (folk arts, social values, 2 Spiritual Culture (folk arts, social values, moral principles) moral principles) 3 Social Culture (folk culture, entertainment 3 Social Culture (folk culture, entertainment culture, sports culture) culture, sports culture) 4 Language Culture 4 Language Culture Media : 1, 3, 2 Comparative Studies: 2, 4

8. 5 Major Principles of the Han Nationality 5 Major Principles of the Han Nationality 1) Moderation Principle 2) Ostentation and Competitiveness Principle 3) The Unification Principle 4) The Closed Nature 5) The Recognition Principle