1. 牛津高中英语牛津高中英语 ( 模块四 · 高一下学期 )

2. Task 板块：教学设计 — 课件 作者：唐敏芳 Unit 1 Writing an advertisement

3. Unit 1 课件描述： 这一板块的设计是对学生进行听说读 写技能的训练，本课的重点在于培养学生 说和写的能力。

4. Task 2 Writing an advertisement

5. Warming-up Do you think packaging is important in advertising?

6. Skills building 2: expressing opinions and giving reasons How to express opinions? I (don’t) think/believe(that) … It seems to (that) … In my opinion/To me,… And How to give reasons? as/because/since … First, … Second, … Then … (Next, … Finally, … )

7. Pair-work 1. Work in pairs and talk about your opinions on ads. 2. Try to use different structures to express opinions and give reasons. 3. You can refer to the dialogue on Page 15 as a model.

8. Step Two:talking about ads A Conduct an interview

9. Step Two:talking about ads B Role-play

10. Step Two:talking about ads C Write a report

11. Skills building 3: Using different sentence types correctly TypeExampleStructure and main use Positive statements Ads are an important part of our life. subject+verb give inf. Negative statements Some ads don’t tell you the complete truth. not/never, nowhere … QuestionsAre you used to ads? auxiliary+verb ask for inf. commandsDon’t do it!give orders exclamatio ns How interesting these ads are! how/what givefeelings/opini ons

12. Practice: Label the sentence types (Page 16) 1. question 2. negative statement 3. command 4. positive statement 5. exclamation (1) Have you ever regretted not recorded those important moments forever? (2) You won’t feel that way any more. (3) Try DG Real Photos. (4) This great camera is produced in Germany. (5) It’s easy to use!

13. Practice: Label the sentence types (Page 16) (6) It allows you to take photographs without stopfor up to 6 hours. (7) ‘What a wonderful camera! (8) It’s cute and practical.’---Li Dan 6. positive statement 7. exclamation 8. positive statement

14. Step 3: writing an advertisement Complete the bar using the words below: recipes yummy bargain bonus You will be amazed at the new ________ and new taste! Our sandwiches are ________. They are also the biggest in town. We select and use only the best meat and freshest vegetables. Our sandwiches are a ________. When you buy one now, as a ________you get another one free! recipes yummy bargain bonus

15. Homework 1. Write an ad for your company’s chocoLoco bar. 2. Make good preparations for Project.