1. Fine-Tuning Laura Solomon Library Services Manager OPLIN

2. Seriously?

4. 6.75 hours per month

5. Small businesses

7. ? Yesterday Today Tomorrow

8. ProfilePage Has friendsHas fans (likes) Can only go up to 5K friends No limit on “likes” No analyticsHas Insights Harder to promoteWidgets available ILLEGALLegal

10. Profile Page

11. NOW what?

12. Reality sets in…

13. Vanity URL https://www.facebook.com/oplin.org#!/pages /Your-Public-Library/173841629326038 versus http://www.facebook.com/oplin.org

14. Be complete!

17. Admin roles

19. Scheduling posts

20. What about Questions?

21. What about custom landing pages?

22. What’s new in Timeline?

23. Timeline apps

24. http://mashable.com/2013/01/08/facebook-timeline-change-new/

25. Pinning & highlighting

26. Milestones

27. So…what WORKS?

28. Think more about PHOTOS

29. But…change it up

30. http://www.dreamgrow.com/facebook-cheat-sheet-sizes-and- dimensions/

31. Use albums

32. Time it properly 7 am EST 5 pm EST 11 pm EST

33. Length matters

34. 1.Post 2.Comment 3.Tell us Use the right words

35. Thank one fan in a really BIG way

36. Don’t be afraid of memes

37. Promote outside of Facebook

38. “Social media has never been inexpensive, just different expensive. But now, the last vestiges of false assumptions about the true cost of social marketing are being wiped away. Facebook’s changes to EdgeRank essentially require that Pages pay a fee to reach more than 15 out of every 100 of their fans. How long until Twitter follows?” Jay Baer, social media expert

39. Things that DON’T work Automating posts Video/photo contest “Like” blocking Splitting locations

40. Working with Facebook Insights

41. Insights overview

42. Insights by post

43. Insights--Demographics

45. Metrics are about the long term

55. Facebook takes WORK

56. http://www.twitter.com/laurasolomon http://www.facebook.com/laurasolomon http://www.linkedin.com/in/laurasolomon laura@designforthelittleguy.com http://www.meanlaura.com Thank you! Stalk me here