1. Understanding the role of candidates and the Internet Local E-Democracy Symposium Presentation Understanding the role of Candidates and the Internet By Ravi Singh

2. Understanding the role of candidates and the Internet Local E-Democracy Symposium Presentation Some Interesting Facts The number of people who got information on-line on where to vote grew more than 150% to nearly 14 million people. The number of people who participated in online discussions or chats grew 57% to about 4.5 million people. 35% of Internet users, or about 43 million people, said that they used email to discuss politics. 49% of all Internet users said that “the Internet raised the overall quality of overall debate” during the 2004 campaign. Only 5% said the quality of debate was lowered. “Traditional advertising (TV, Radio, and newspaper) is no longer enough. Blasting emails, faxes, online audio/video commercials are becoming more effective in targeting voters and increasing contributions exponentially. 17 million people sent emails about campaigns to friends & family alone!” “Over 4 MILLION people donated funds online and the number is growing rapidly every year. Taking advantage of the various forms of online money is a must for today’s campaign.” “25 MILLION people use the internet to verify claims made by candidates. Voters and donors expect content and credit card transactions to be secure and safe…creating trust over the web is crucial to winning strategies.” “75 MILLION Americans get their political news online. Did internet use make a difference in the election? Yes. The most successful campaigns relied on it to gain over their competitors by using up-to-date data and deploying it to their advantage.”

3. Understanding the role of candidates and the Internet Local E-Democracy Symposium Presentation What is technology in relationship to campaigns and elections?

4. Understanding the role of candidates and the Internet Local E-Democracy Symposium Presentation GOTV “The Internet facilitated greater precision in campaign targeting at each stage of the get-out-the vote process (GOTV): locating likely supporters, establishing communication lines with them, delivering messages to them affording them opportunities to help the campaign, and making sure that they registered and cast their ballots.” – The Internet and Campaign 2004 (Pew Research Center)

5. Understanding the role of candidates and the Internet Local E-Democracy Symposium Presentation GOTV Methods Get-out-the E-mail 14% of the American Public received e-mails from campaigns between Sept 6 and Nov, 2. Get-out-the Call 40% of the American Public received phone calls from campaigns between Sept. 6 and Nov. 2. Get-Out-the Text Ability to reach voters instantly to raise funds, mobilize voters, and inform people of breaking news. E-Groups/E-Leaders Online volunteers create “virtual precincts” and assume responsibility to create their own e-mail lists and ensure that people turn out to vote. Get-Local Software Enables supporters to set-up gatherings and allows parties and advocacy groups to create databases to identify voters and local volunteers.

6. Understanding the role of candidates and the Internet Local E-Democracy Symposium Presentation The Traditional Strategy Political Action Committee (PAC)/ Organizations/ 527’s Candidates Volunteers Staff Voters

7. Understanding the role of candidates and the Internet Local E-Democracy Symposium Presentation The New Winning Strategy

8. Understanding the role of candidates and the Internet Local E-Democracy Symposium Presentation Have you secured the fundamentals? The ABC’s Domain Names Buy.com,.org,.biz,.net,.usa Register to Candidate Always Buy candidates name Buy campaign name for 2 years Web Hosting Private email address 50 MB of space Asp. net & PHP Code Can support web cam OC-3 Connection Web Development Home page – front of the site Additional pages (approx. 5) Database (ACCESS, SQL) E-mail Campaigning Online Fundraising Auto Responders Recruit Volunteers E-campaign Strategy Online Search Engine Optimization Campaign tools for coordination Online Town halls

9. Understanding the role of candidates and the Internet Local E-Democracy Symposium Presentation The formula for success!

10. Understanding the role of candidates and the Internet Local E-Democracy Symposium Presentation THANK YOU! Ravi@electionmall.com Phone: 202-595-1414 www.electionmall.info www.electionmall.com www.electionmallshopping.com www.electionmall.tv