1. Crossing Boarders: Reaching US Hispanics Online Mary Zerafa mary.zerafa@laopinion.com

2. Source: Census 2000 By 2020, 25% of the US Population will be Hispanics

3. L.A. 18% Houston 4% Miami 5% NY 11% Chicago 4% Source: Synnovate, 2004; Scarborough Research 2002 R2 43.5 Million US Hispanics - 14% of the US Population 70% of US Latinos is concentrated in 20 markets (DMA’s)

4. Top 10 Hispanic Markets Los Angeles New York ChicagoDallas Fort Worth San Antonio PhoenixMiamiHoustonSan Francisco McAllen More than 12 M Latinos live in top two markets More than 12M Latinos live in the other eight markets Source: Synnovate 2004

5. US Hispanic demographics Median Age Median HH Income HH size (5+) % 3+ Children Some College+ Own Home White Collar Source: Scarborough 2002 R2 35 $37,630 31% 18% 40% 46% 37%

6. More than 14 million US Hispanics have access to the Internet Growth in use of the Internet by US Hispanics outpaces that of the US General market – Time spent and pages viewed has grown between 30-37% in the US Hispanic market while it has only grown by 6% in the US General market (12 months ending 9/03) US Hispanics access the Internet from a variety of places: – Home, Work and University – Therefore, Internet usage may be even higher Hispanics Online: A Critical Mass Source: ComScore Media Metrix - includes @home, @work and @university.

7. Nearly Half of Hispanic Internet Users Are Very New to the Medium Source : AOL Roper Starch Roper Cyberstudy 2002

8. Sources: US Hispanic: Multiple Sources, All other: ComScore Media Metrix - includes @home, @work and @university. Use of the Internet Among the US Hispanic Market Alone is Higher than Many Countries

9. US Hispanics Are More Avid Internet Users Source: ComScore Media Metrix - includes @home, @work and @university

10. Source: AOL/RoperASW Hispanic Cyberstudy, Jan 2003 US Hispanics Outpace General Market in Online Entertainment Consumption