1. Propaganda

2.  EQ 21 What is Propaganda?  An organized effort is used to spread ideas about a person, product, or idea.

3.  TESTIMONIALS  – A famous person is used to endorse a product.

4.  TESTIMONIAL EXAMPLES: COPY ONE.  Tiger Woods is on the cereal box, promoting Wheaties as part of a balanced breakfast.  Jessica Simpson uses proactive.  Shaq uses the Icy Hot pain patch.

5. Peyton Manning Testimonial

6. Bandwagon: People are persuaded to do/buy something because everyone is doing it.

7.  BANDWAGON EXAMPLES: COPY 1.  Everyone wears FORCES. You should too.  Live in luxury with all the happy people in Belle Air Estates.  Choosy mothers choose Jif.

8. Verizon says that EVERYONE is getting a Chocolate phone, you should too!

9. Loaded Words  This is where adjectives are used to make a product, person, or idea sound inviting.

10. Loaded Word examples: Copy 1.  Zing Energy drink is refreshing and light.  Milk builds healthy and strong muscles and teeth.  Excitingly smooth yogurt tingles your taste buds.

11. Try this..  Write an example of each of the 3 propaganda types.  Testimonial-famous person  Bandwagon- everyone  Loaded words- adjectives