1. The Future of Digital Fundraising Sarah Whitley and Simon Rydings September 2014

2. So what IS the Future of Digital Fundraising? So what DO we know? User Generated Content Managing a dialogue with multiple audiences Case studies What are we planning in the future? Takeaways Questions What we’ll cover

3. Holograms? Robot fundraisers? Tele-porting? So what IS the Future of Digital Fundraising?

4. So what DO we know?

10. Case study: Twitrelief 2011

11. Case Study: YouTube Boy band 2014

12. UGC ALS income over $100m from 29 th July to 29 th August Same period in 2013 income was $2.8m 56% of Britains who took part did NOT donate money to charity 53% could not name the cause 11% felt pressured into it

13. Creating a dialogue with multiple audiences Cause Corporate partners RetailersAdvocates Donors

14. Planning – what’s on our whiteboard

15. Takeaways

16. Keep the message simple

17. Tell a story

18. Focus on ease of payment

19. Know your objectives

20. Find your influencers

21. Go to fans where they are

22. Thank you for listening. Any questions?