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Rhetoric Of PowerPoint Kevin Eric De Pew November 28, 2004 English 439/539
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Opinions Tuftee Too mechanistic communication becomes a sales pitch Byrne Software is limiting But, opens up new potentials
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Where are you? Move through your space; only enter your audience’s space to make a point Pay attention to your location relative to the screen Make eye contact Do not talk to the screen; point to text when appropriate Do not read slides; use them to organize your talk
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Collaboration When presenting in groups... work collaboratively; have one person work the technology while another speaks non-speaking group members should not distract the audience from the speaker
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Business Genre In professional contexts, PowerPoint presentations are often arranged… Introduction forecast Body Wrap up
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Introduction Forecast Discuss the purpose / goal of talk Provide an overview slide with main points of presentation (use these points as headings)
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Main Points Include research background and your research questions Explain how you conducted your research Summary of your data Conclusions drawn from data
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Wrap Up Summarize all main points Remind audience about the talk’s purpose Indicate what action you want the audience to take (if any) Ask for questions
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Visuals The way that each slide looks affects how the audience receives information Therefore, apply the principles of… Alignment Proximity Contrast Repetition
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Fonts Make slide titles stand with a larger font and/or different color Use large font size for text large enough to fit six to eight words across the screen Serif v. Sans Serif
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Color Make a strong contrast between background and text Use a dark text with a light background Use a light text with a dark background Use a color scheme that coordinates If possible, check color projection prior to presentation
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Special Effects Power Point allows you to include special effects Use appropriately and rhetorically Do not use special effects for your overview
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Images Use images to help make your point You can import images from other sources Adjust the size and placement of image box and text box Clip Art can be unprofessional
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Repetition or Visual Sets Repeat slide layout throughout the entire presentation Such as text placement, font (size and color), background, and special effects This will orient your audience
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Rhetorical Appropriateness Focus on purpose & audience Use appropriate backgrounds, images, and special effects for your presentation Make only one point per slide Use as little text as possible Verbalize long passages; do not put them on slides
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