1. College & Amateur Sports

2.  National Collegiate Athletic Association  The governing body of most college athletics  Creates and enforces guidelines  Recruitment, gender equity, scholarships, gambling prohibitions  Wants to keep college sports respectable and focus on the integrity of the games

3.  Playing associations of manageable sizes  Geographical  Increased revenue and publicity  Create rivalries  Increase excitement  Marketing opportunities  http://www.bcsfootball.org http://www.bcsfootball.org

4.  Economic impact on college and surrounding areas  Kentucky Basketball  Strong Public Image  Increase in enrollment at UK  Media Attention  Newspaper, magazine, TV

5.  Sports magazines determine team rankings based upon past performances  http://sports.espn.go.com/ncf/rankingsindex http://sports.espn.go.com/ncf/rankingsindex  Fans enjoy reading, magazines can fill their pages with ads  Why do you think rankings are so important?

6.  College team rankings determined before the season  These preliminary team rankings provide promotion for a team  Highly ranked team yields high attendance, fan loyalty, respect, & televised games  High preseason ranking makes it easier to reach number 1  Promote athletes for awards  Post season pays schools enormous amounts of money  Favorable recruitment of new athletes  Retailers carry sportswear and memorabilia  Being the sportswear provider can mean constant advertisement for company

7.  College athletics increase revenues in communities at hotels, restaurants, etc.  Sponsorships - finance college programs & help corporations sell their products during major events.

8.  Sponsorship of college athletics is all about financing or generating revenue for college programs.  Corporations hope that fans who enjoy the success of a particular team will purchase the brand worn by that team.

9.  Advertise on back of tickets  Advertise in programs  Advertise on banners in the stadium  Have a popular coach or player at the business site to sign autographs

10.  1980 was the focus on the NCAA for women’s sports  Increased Fan Support  Televised  New Opportunity to market  Title IX

11.  Amateur athlete is someone who does not get paid but plays for enjoyment, challenge, or both  These athletes can be of any age, and physical challenges are not prohibitions.

12.  Amateur sports provide revenue for manufacturers (ex. equipment, clothing, etc.).  The amateur athlete, like the professional, must have top quality equipment and the money necessary to compete***  Amateur sports, like professional sports, must also be marketed. How are McCreary Central g High School teams marketed?  Economic benefits provided by amateur sports for community businesses, but also goodwill.