1. 3.1 The Sponsor

3. DEFINED: Investment in a sports entity or property to achieve organizational goals Examples The Dew Tour Visa Halftime Show Red Bull Space Jump

4. Using the appeal of an event or Sports Property to market a company and/or it’s products

5. Revenues from sports leagues comparing 2005 with 2012. Revenues from sports leagues comparing 2005 with 2012. SPORT2005 REVENUE2012 REVENUE NFL$560M$1.01B NBA$360M$610M MLB$380M$628M NHL$230M$372M

6. The idea that the sponsor should match up with the appropriate Target Market of the Sports Property Acquisition Consideration

7. Company’s capitalizing on a particular event without paying any sponsorship fee

8. Sometimes called a “Title Sponsor” The main sponsor of an event or arena Pays for the Naming Rights of event Events will separate sponsorship levels Usually named by value invested – Platinum + Gold + Silver + Bronze...

11. 18 X 24 Sign on the tee box.  Company name will be put on each rules sheet given out to every player.  Company name on back of T-shirt given to every contestant  Merchandising opportunity and fun contest opportunity on your hole. Companies can donate merchandise for the raffle drawing.  Logo will be put on the rules sheet that is given out to every player.  Company will get recognition during the raffle.  1 Team Playing Spot  Company name on back of T-shirt given to every contestant Company name will be put on rules sheet given out to each player. Merchandising opportunity and contest opportunity on your hole. (ex: Long Drive) Company will provide significant prizes for hole contest winners. Special mention of your company when prizes are given away. The Titan Showdown is a 4- Man Scramble that will be held at Glen Eagle Golf Club in Syracuse, Utah on Aug 9th. The Titan Showdown will be a fundraiser for the Titan Golf Team. We plan on having 30 teams for a total of 120 players which will consist of both men and women, adult and teenage golfers. Sponsorship is necessary for us to host such a great event. All proceeds go towards helping the SHS golf program. The tournament is going to be great and a lot of fun. Description of Event

12. Goals are either: Direct – easily measured “tangible” What can be measured? Indirect – not easily measured “intangible” What can be “felt” but not measured?

13. Exclusivity in Sponsorship is in “Categories” Example: Fast Food, Non-Alcoholic Beverages, Banking Events – Want Narrow Categories for Exclusivity Sponsors – Want Broad Categories for Exclusivity – “THE OFFICIAL FAST FOOD OF OUR TEAM” Budgeting Considerations

15. 1. Increase Sales 2. Increase Awareness 3. Be Competitive 4. Reach the Target Market 5. Build Customer Relationships 6. Develop Image