2. INSIGHT Inspiration is what keeps us going. It is the fire that ignites hope that nothing is impossible. Inspiring stories of personalities always rekindle the belief that there is good in the world and give us the courage to follow our dreams. There are many Indians who have excelled in their respective fields and stand as an exemplary demonstrating that all it requires is relentless passion & conviction to become a true hero; to be the one who can inspire India and the world for generations.

3. CONCEPT ‘Nayak’ hosted by Sanjeev Srivastava as the name suggests aims to bring alive the life and times of those Indian luminaries who had the passion and drive to excel despite all the odds making them an inspiring hero for generations. Nayak will tell us the story of these inspiring Indians through some of their most dramatic life changing events, interesting incidents & anecdotes taken from the journey of their life which made them a ‘Nayak’ or a ‘hero’ inked in the pages of Indian history.

4. THE HOST – SANJEEV SRIVASTAVA Sanjeev Srivastava is an eminent Indian Journalist & Expert Helmed organizations like the BBC Hindi Service, Firstpost,com, Sahara Samay & Focus Group as Editor He hosted the very popular chat show ‘BBC Ek Mulakat’ where he interviewed luminaries from diverse fields such as Amitabh Bachchan, Irfan Pathan, Rahul Dravid, Kapil Dev, Deepika Padukone and many more from the field of entertainment, sports, business, politics & business.

5. PERSONALITIES TO BE COVERED ‘Freedom Fighters like Subhash Chandra Bose, Bhagat Singh, Vallabh Bhai Patel, B R Ambedkar Sports Personalities: Milkha Singh, Kapil Dev, Sania Nehwal, Mary Kom, PT Usha Scientists: CV Raman, Homi Bhaba, Radhakrishanan, APJ Abdul Kalam, Vikram Sarabhai Social Leaders: Vivekanand, Baba Amte, Mother Teresa Mathematicians: Srinivasan Ramanujam Writers/ Poets: Premchand, Shivani, Mirza Ghalib, Mahadevi Verma, Ramdhari Singh Dinkar, Harivansh Rai Bachchan Industrialists / Social Changemakers: Dhirubhai Ambani, Vergese Kurien

6. ON AIR Show Name : ‘Nayak’ Hosted by: Sanjeev Srivastava’ Show duration : 2 hrs Markets: HSM Days: Monday to Friday Show timing : Evening drive time (8 pm to 10 pm- most likely) Show theme: Interesting stories revolving around the life of Inspiring Indians Music: Retro for HTHR Markets & AC for AC Markets Link durations: 1.5- 2.5 mins

7. MARKETING PLAN CONSUMER TV Radio Digital Public Relations TRADE Agency Client

8. RADIO DELIVERABLES (4 WEEKS) The Secondages will be multiplied by 36 show is across 36 stations in HSM Deliverables are for a week- The Show will be on air for 1 year Element Start Date End Date Number of days Rotations / day Total Rotations in a Week Sponsorship Tags Title / Presenting (5 secs.) Powered By(4 secs.) Associate (3 secs.) PromosMondaySunday288224YYY Bumpers (Break In & out)MondayFriday206120YYY Hourly Sponsorship TagsMondayFriday20240Y TOTAL Secondages384192013761032

9. TV DELIVERABLES Secondages Elements on AirPeriod Frequency/ Day Presenting Sponsor (3 Sec Tag) Powered By Sponsor (2.5 Sec Tag) Associate Sponsor (2 Sec Tag) Promos / TVC (Tags) 4 Weeks10840700560 Aston (10 Sec) 4 Weeks3252210 TOTAL 1092910560

10. PhasesActivityTimelineFrequency Teaser/Prelaunch Building up on the show premise through teaser posts D-7 alternate days Count down cover imagesChange daily Personality Build-up/Show theme build-upalternate days Launch Reveal Post D Paid push on the show launch post Reveal Cover Image Sustenance Contests on the showD+ 151 day on FB & Twitter Episodic Highlights 1 every alternative day Behind the scenes posts 2 in a week Snipptes of show 1 every alternative day DIGITAL PLAN

11. SPONSORSHIP COST (4 Weeks) Presenting Sponsor Rs. 52 Lacs Powered By Sponsor Rs. 45 Lacs Associate Sponsor Rs. 39 Lacs

12. City-wise Associate Sponsorship Cost (4 Weeks) CityCost Mumbai485,000 Delhi485,000 Kolkata210,000 Asansol110,000 Guwahati110,000 Bhubneshwar110,000 Rourkela110,000 Chandigarh205,000 Jalandhar110,000 Amritsar110,000 Patiala110,000 Hissar110,000 CityCost Shimla135,000 Jammu150,000 Srinagar150,000 Bikaner125,000 Ajmer110,000 Jodhpur110,000 Kota110,000 Udaipur110,000 Jamshedpur110,000 Ranchi110,000 Agra110,000 Aligarh125,000 CityCost Allahabad110,000 Bareilly110,000 Jhansi125,000 Kanpur120,000 Bhopal110,000 Gwalior110,000 Indore110,000 Panaji120,000 Sholapur110,000 Baroda110,000 Rajkot110,000 Surat110,000

13. THANK YOU!