1. Fine-Tuning Laura Solomon Library Services Manager OPLIN An Infopeople webinar Thursday, July 12, 2012

2. Seriously?

4. http://mashable.com/2011/10/21/facebook-infographic/

5. Small businesses

7. ? Yesterday Today Tomorrow

8. ProfilePage Has friendsHas fans (likes) Can only go up to 5K friends No limit on “likes” No analyticsHas Insights Harder to promoteWidgets available ILLEGALLegal

10. Profile Page

11. NOW what?

12. Reality sets in…

13. Vanity URL https://www.facebook.com/oplin.org#!/pages /Your-Public-Library/173841629326038 versus http://www.facebook.com/oplin.org

14. Be complete!

17. Admin roles

19. Scheduling posts

20. What about Questions?

21. What about custom landing pages?

22. What’s new in Timeline?

23. Timeline apps

24. Pinning & highlighting

25. Milestones

26. So…what WORKS?

27. Think more about PHOTOS

28. http://www.dreamgrow.com/facebook-cheat-sheet-sizes-and- dimensions/

30. Use albums

31. Time it properly 7 am EST 5 pm EST 11 pm EST

32. Length matters

33. 1.Post 2.Comment 3.Tell us Use the right words

34. Focus on visual content

35. Change it up

36. Thank one fan in a really BIG way

37. Don’t be afraid of memes

38. Promote outside of Facebook

39. Things that DON’T work Automating posts Video/photo contest “Like” blocking Splitting locations

40. Working with Facebook Insights

41. Insights overview

42. Insights by post

43. Insights--Demographics

45. Metrics are about the long term

55. Facebook takes WORK

56. (Absolutely shameless plug) Coming Fall 2012

57. http://www.twitter.com/laurasolomon http://www.facebook.com/laurasolomon http://www.linkedin.com/in/laurasolomon laura@designforthelittleguy.com http://www.meanlaura.com http://www.slideshare.net/laurasolomon Thank you! Stalk me here

58. Infopeople webinars are supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.