1. What You Should Expect From This Reading Course

2. You should expect to learn how to use visualization / imagery to help organize and hold in mind huge amounts of information efficiently through the use of imagery and pictures. What is Visualization or imagery? Visualization Definition To form a mental visual image of A mental image that is similar to a visual picture Visualization is converting a thought in to a visual image. Imagery Definition A set of mental pictures or images. The formation of mental images, figures, or likenesses of things, or of such images collectively. What You Should Expect From This Reading Course

3. Lets look at (1) Imaging concepts and examples while reading, and (2) Creating images to represent a concept in chapter 12, The Dynamics of Business, The Nature of Business, p. 292. The Nature of Business A business tries to earn a prophet by providing products that satisfy people’s needs, The outcome of its efforts are products that have both tangible and intangible characteristics that provide satisfaction and benefits. When you purchase a product, you are buying the benefits and satisfaction you think the product will provide. A Subway sandwich, for example, may be purchased to satisfy hunger; a Porsche Cayenne sports utility vehicle, to satisfy the need for transportation and the desire to present a certain image.

4. THE STAGE Audience: Prior Knowledge - dendrites (1)Selecting relevant words for processing in verbal working memory (Product) (2)Selecting relevant images for processing in visual working memory (Porsche Cayenne) – often in examples or descriptive explanations Actor: Product Actor: Porsche Cayenne Chapter 12, The Dynamics of Business, The Nature of Business, p. 292. How to Use Imagery and Picture to Learn

5. THE STAGE Audience: Prior Knowledge - dendrites (3) Organizing selected words into a verbal model (mind map – conceptual framework), (4) Organizing selected images into a pictorial model (mind map picture) (5) Integrating the verbal and pictorial representations with each other and with prior knowledge Actor: Product Actor: Porsche Cayenne Business produc t Porsche Visualization Learning Strategies Sports Cars

6. The Nature of Business Business product Porsche chapter 12, The Dynamics of Business, The Nature of Business, p. 292. meet needs or satisfies tangible intangible profit Note: What is interesting to note is that the reading selection under “The Nature of Business” heading is an introduction; however, it sets the reader up to be prepared for important information that will be explained in more depth later. Examples, product, profit, tangible and intangible needs.

7. The Nature of Business Business product Porsche chapter 12, The Dynamics of Business, The Nature of Business, p. 292. meet needs or satisfies tangible intangible profit The Nature of Business A business tries to earn a prophet by providing products that satisfy people’s needs. The outcome of its efforts are products that have both tangible and intangible characteristics that provide satisfaction and benefits. When you purchase a product, you are buying the benefits and satisfaction you think the product will provide. A Subway sandwich, for example, may be purchased to satisfy hunger; a Porsche Cayenne sports utility vehicle, to satisfy the need for transportation and the desire to present a certain image.

8. The Nature of Business Business product profit We are going to jump ahead in the chapter to illustrate how the concepts in the introductory paragraph are explained later. In this instance, we will look at profit under the subheading The Goal of Business, p. 293. The Goal of Business The primary goal of all business