1. UNCW Infomercial Assignment 4

2. Purpose At the end of your presentation, your audience will purchase/utilize a UNCW product or service.

3. Required Elements Speech of Introduction Monroe’s Motivated Sequence organization Audiovisual Aids Minimum of five sources

4. Speech of Introduction To introduce the speaker To introduce the topic To arouse interest in the speaker To arouse interest in the topic

5. Monroe’s Motivated Sequence Attention Need Satisfaction Visualization Call to action

6. Attention Gain the audience’s attention Replace this step with Speech of Introduction Incorporate one source here (consider a definition, quote or statistic)

7. Need Establish UNCW problem that should concern audience Personalize the need Insert audiovisual aid here (consider live role play or video) Incorporate at least two sources

8. Satisfaction Identify a UNCW product/service that will satisfy the need Be specific Insert audiovisual aid here (consider an overhead) Incorporate at least two sources

9. Visualization Give audience a sense of what life would be like using UNCW product/service Use positive or negative visualization approach Insert audiovisual aid here (consider video or live role play)

10. Call to Action Tell audience specific action needed to access UNCW product/service Provide simple, clear, easy-to-follow steps Conclude presentation with “This concludes Group #’s infomercial”

11. Example Touch N Brush Touch N Brush