1. Music Videos 13/9/13

2. Q. What connects these 4 people? 2

3. A. This is Coldplay 2

4. Q. Which of Goodwin’s key features helps to explain why we can only recognise Chris Martin? Ex. Q. Why wouldn’t the record company want us to recognise all of the band? 3

5. Learning Objective LO1: To predict what a music video will look like based on lyrics (AG2) LO2: To focus and apply knowledge about AG4 to performance music videos LO1: To predict what a music video will look like based on lyrics (AG2) LO2: To focus and apply knowledge about AG4 to performance music videos

6. Performance videos 5 LO1: To predict what a music video will look like based on lyrics (AG2) LO2: To focus and apply knowledge about AG4 to performance music videos You’re going to watch 3 videos – all of them feature performances by female singers. Look at the lyrics, predict what we might see (AG 1-6) Ext. Q. These videos were taken from the start (Kelly Rowland), middle (Christine Aguilera) and end (Madonna) of their careers. What difference will that make?

7. Use the 4 tech/6 key features to analyse these videos What do we learn about: AG2 – lyrics to images AG4 – record company uses? 20 LO1: To predict what a music video will look like based on lyrics (AG2) LO2: To focus and apply knowledge about AG4 to performance music videos

8. Compile a list of do’s and don’t’s for video- makers when dealing with brand new artists. 10 LO1: To predict what a music video will look like based on lyrics (AG2) LO2: To focus and apply knowledge about AG4 to performance music videos

9. Kelly Rowland’s video – is it brilliant or rubbish? Discuss. Hint: think about its function, the genre, the marketplace and G324. LO1: To predict what a music video will look like based on lyrics (AG2) LO2: To focus and apply knowledge about AG4 to performance music videos 7