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Best practices: Communication resources
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Websites Digital Faith: Diocese pays for hosting, domain, all tech support. ◦ Examples: http://advent-cincinnati.diosohio.org/ http://advent-cincinnati.diosohio.org/ http://st-james-cincinnati.diosohio.org/ http://st-james-cincinnati.diosohio.org/ http://indian-hill.diosohio.org/ http://indian-hill.diosohio.org/ http://st-patricks-lebanon.diosohio.org/ http://st-patricks-lebanon.diosohio.org/ http://procter.diosohio.org/ http://procter.diosohio.org/ http://www.saintmarkscolumbus.org/ http://www.saintmarkscolumbus.org/ Information: http://supportsite.digitalfaith.org/http://supportsite.digitalfaith.org/
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Websites WordPress: http://wordpress.org/http://wordpress.org/ Joomla: http://www.joomla.org/http://www.joomla.org/
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Website questions Who is my primary audience? Will this be an interactive site (with blog capabilities, registrations, etc.) or information only? Who are the primary contributors? How often will/can/should we update? How can we integrate other multi-media components: Facebook, Twitter, YouTube
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Website tips Do Post regular updates Use photos, video Commit the time to keeping the site updated and relevant Minimize clicks (2-3 clicks should get you to most of your information) Spend the most time on your homepage – Make it sing! Edit text carefully Make sure links work Use analytics
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Website tips Don’t Overdesign Use Flash – or only very limited Date pages Use any typeface other than Verdana, Arial, Courier, or Times – and only pick one! Use clip art Make people scroll Be afraid to ask for help!
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Social media Facebook: Diocese of Southern Ohio Invite friends to “Like” Post regularly Commit to uploading photos/videos Create invitations Integrate with website Use Facebook help Create a targeted FB ad Review analytics Group vs. Page
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Social media Facebook Groups vs. Pages Fan pages are visible to unregistered people and are thus indexed. Pages are generally better for a long-term relationships with your fans, readers or customers Groups allow you to send out “bulk invites.” Groups are generally better for hosting a (quick) active discussion and attracting quick attention.
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Other social media Twitter LinkedIn MySpace FourSquare
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Google Calendar Picasa photo album Checkout Groups (changes!) Analytics
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E-Newsletters Constant Contact Revenue sharing Free year of e-mail newsletter Sign up for trial at: http://www.constantcontact.com/fea tures/signup.jsp?pn=diosohio http://www.constantcontact.com/fea tures/signup.jsp?pn=diosohio
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Integration – cross-pollination
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Database Virtual training to update diocesan list of members (takes about 30 minutes) Importance of up-to-date list Letter from bishop for visitors E-mail Richelle Thompson rthompson@diosohio.org
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Teleconferencing Diocesan teleconference system available to any church or commission Up to 8 callers No long distance Any time of the day Check calendar to see if time is available: http://www.diosohio.org/Who we are/conference- call-center.html http://www.diosohio.org/Who we are/conference- call-center.html Call to reserve time and get instructions: Julie Murray at 800.582.1712
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Virtual meetings: Webex Diocesan subscription to Webex available for any congregation Share desktop with up to 20 users Virtually edit/review documents Can record session for later training/viewing Virtual Bible studies, training sessions, etc. Any time of the day Call/e-mail to reserve time and get instructions: Richelle Thompson at 800.582.1712 or rthompson@diosohio.org rthompson@diosohio.org
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Other resources Vestry papers: Now Vital Practices – new & free resource Help desks: Facebook, Google, Twitter Episcopal Communicators: http://www.episcopalcommunicators.org/ http://www.episcopalcommunicators.org/ E-Newsletters with insights, ideas http://www.smartbrief.com/news/SocialMedia http://www.smartbrief.com/news/SocialMedia http://www.hubspot.com/social-media-marketing- hub/
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Diocesan resources Communications office: 800.582.1712 Richelle Thompson: rthompson@diosohio.orgrthompson@diosohio.org Julie Murray: jmurray@diosohio.orgjmurray@diosohio.org Digital Faith: 888.777.7997 or helpdesk@digitalfaith.org helpdesk@digitalfaith.org
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