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Best practices: Communication resources. Websites Digital Faith: Diocese pays for hosting, domain, all tech support. ◦ Examples: 

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Presentation on theme: "Best practices: Communication resources. Websites Digital Faith: Diocese pays for hosting, domain, all tech support. ◦ Examples: "— Presentation transcript:

1 Best practices: Communication resources

2 Websites Digital Faith: Diocese pays for hosting, domain, all tech support. ◦ Examples:  http://advent-cincinnati.diosohio.org/ http://advent-cincinnati.diosohio.org/  http://st-james-cincinnati.diosohio.org/ http://st-james-cincinnati.diosohio.org/  http://indian-hill.diosohio.org/ http://indian-hill.diosohio.org/  http://st-patricks-lebanon.diosohio.org/ http://st-patricks-lebanon.diosohio.org/  http://procter.diosohio.org/ http://procter.diosohio.org/  http://www.saintmarkscolumbus.org/ http://www.saintmarkscolumbus.org/ Information: http://supportsite.digitalfaith.org/http://supportsite.digitalfaith.org/

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4 Websites  WordPress: http://wordpress.org/http://wordpress.org/  Joomla: http://www.joomla.org/http://www.joomla.org/

5 Website questions  Who is my primary audience?  Will this be an interactive site (with blog capabilities, registrations, etc.) or information only?  Who are the primary contributors?  How often will/can/should we update?  How can we integrate other multi-media components: Facebook, Twitter, YouTube

6 Website tips Do Post regular updates Use photos, video Commit the time to keeping the site updated and relevant Minimize clicks (2-3 clicks should get you to most of your information) Spend the most time on your homepage – Make it sing! Edit text carefully Make sure links work Use analytics

7 Website tips Don’t Overdesign Use Flash – or only very limited Date pages Use any typeface other than Verdana, Arial, Courier, or Times – and only pick one! Use clip art Make people scroll Be afraid to ask for help!

8 Social media  Facebook: Diocese of Southern Ohio  Invite friends to “Like”  Post regularly  Commit to uploading photos/videos  Create invitations  Integrate with website  Use Facebook help  Create a targeted FB ad  Review analytics  Group vs. Page

9 Social media  Facebook  Groups vs. Pages Fan pages are visible to unregistered people and are thus indexed. Pages are generally better for a long-term relationships with your fans, readers or customers Groups allow you to send out “bulk invites.” Groups are generally better for hosting a (quick) active discussion and attracting quick attention.

10 Other social media  Twitter  LinkedIn  MySpace  FourSquare

11 Google  Calendar  Picasa photo album  Checkout  Groups (changes!)  Analytics

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13 E-Newsletters  Constant Contact  Revenue sharing  Free year of e-mail newsletter  Sign up for trial at: http://www.constantcontact.com/fea tures/signup.jsp?pn=diosohio http://www.constantcontact.com/fea tures/signup.jsp?pn=diosohio

14 Integration – cross-pollination

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17 Database Virtual training to update diocesan list of members (takes about 30 minutes)  Importance of up-to-date list  Letter from bishop for visitors  E-mail Richelle Thompson rthompson@diosohio.org

18 Teleconferencing Diocesan teleconference system available to any church or commission  Up to 8 callers  No long distance  Any time of the day  Check calendar to see if time is available: http://www.diosohio.org/Who we are/conference- call-center.html http://www.diosohio.org/Who we are/conference- call-center.html  Call to reserve time and get instructions: Julie Murray at 800.582.1712

19 Virtual meetings: Webex Diocesan subscription to Webex available for any congregation  Share desktop with up to 20 users  Virtually edit/review documents  Can record session for later training/viewing  Virtual Bible studies, training sessions, etc.  Any time of the day  Call/e-mail to reserve time and get instructions: Richelle Thompson at 800.582.1712 or rthompson@diosohio.org rthompson@diosohio.org

20 Other resources  Vestry papers: Now Vital Practices – new & free resource  Help desks: Facebook, Google, Twitter  Episcopal Communicators: http://www.episcopalcommunicators.org/ http://www.episcopalcommunicators.org/  E-Newsletters with insights, ideas  http://www.smartbrief.com/news/SocialMedia http://www.smartbrief.com/news/SocialMedia  http://www.hubspot.com/social-media-marketing- hub/

21 Diocesan resources  Communications office: 800.582.1712  Richelle Thompson: rthompson@diosohio.orgrthompson@diosohio.org  Julie Murray: jmurray@diosohio.orgjmurray@diosohio.org  Digital Faith: 888.777.7997 or helpdesk@digitalfaith.org helpdesk@digitalfaith.org


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