1. A performative definition of waste prevention Hervé Corvellec Department of service studies Campus Helsingborg Lund University NESS 2015, Trondheim

3. An ostensive definition (in principle)

4. Waste prevention in the European Waste Framework Directive “measures taken before a substance, material or product has become waste, that reduce: (a)the quantity of waste, including through the re- use of products or the extension of the life span of products; (b)the adverse impacts of the generated waste on the environment and human health; or (c) the content of harmful substances in materials and products”

5. But in practice? A performative definition

6. 51 Swedish cases European Week for Waste Reduction Pre Waste Recycle of the year 2014 Swedish waste management : –Reports (2011, 2015) –Miljönär campaign Retur 2014

7. Various initiatives Campaign, reduce food waste projects, reuse, second hand, repair Public organisations, private companies, voluntary sector

8. Results 1/2: Focused initiatives Focus on quantity not on dangerousness Focus on consumption –Few initiatives about design-production- distribution –Few initiatives about waste management

9. Results 2/2: Three waste preventing activites Increase awareness More efficient processes Promote sustainable consumption –Second hand –Reduce consumption

10. A performative definition of waste prevention Multisided Contradictory Dynamic

11. Toward a performative definition of sustainability and of transition?

12. Tack Herve.Corvellec@ism.lu.se