1. The Power of Aggregation: A Quantum Leap in Resource Discovery and Management CASLIN 2011 | June 13, 2011 Dr. Tamar Sadeh, Director of Marketing

2. 2 CASLIN 2001

3. 3 Franz Kafka 1883-1924

4. 4 Franz Kafka 1883-1924

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9. 9 The Library of the 21 st Century Users—the ‘Google age’, drifting away Collections—print, digital, electronic Dealings—budgets, institutional measurements, efficiency Technology

10. 10 The 21 st Century Library UsersThe Institution Content Technology

11. 11 Ten Years Ago

12. 12 CASLIN 2001

13. 13 How to best serve the user? How to be efficient? How to retain its value?

14. 14 Integrated Library System Metasearch System Link Resolver ERM System DAM System Preservation System A&I Articles Web Resources Online Bookstores

15. 15 Integrated Library System Metasearch System Link Resolver ERM System DAM System Preservation System Discovery System Mega Index A&I Articles Web Resources Online bookstores

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18. 18 Physical materials Electronic databases Electronic journals Digital materials

19. 19 Physical materials Electronic databases Electronic journals Digital materials

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21. 21 User-centric systems: end users End users User experience Explicit contributions Implicit contributions Targeted services Integration with user spaces

22. 22 User-centric systems: librarians Librarians Unified resource management Open interfaces Curation and preservation of digital materials Teaching and research e-Science Publishing

23. 23 How can this be done?

24. 24 The Key to Discovery and Delivery Content User Experience Context

25. 25 Content

26. 26 Available book cited conference-proceeding digital dissertation electronic inclusive journal-article global local licensed online owned peer-reviewed pay-per-view print recommended regional relevant significant video

27. 27 Search Engine Library Catalog Digital Repositories Course Materials Other Resources

28. 28 External scholarly resources A&I databases Article repositories Publisher sites Web pages Other libraries E-books collections E-print archives Search Just-in- case: indexing Just-in-time: metasearching Linking

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32. 32 Primo Search Engine Library Catalog Digital Repositories Course Materials Other Resources

33. 33 Primo Search Engine P r i m o I n d e x

34. 34 Primo Search Engine Multiple Index Segments

35. 35 Primo Search Engine

36. 36 Library D: Primo Search Engine Library C: Primo Search Engine Library B: Primo Search Engine Library A: Primo Search Engine Primo Central Index

37. 37 The ‘Long Tail’

38. 38 User Experience

39. 39 available comprehensive context-sensitive-services ease-of-use familiarity fun guidance integration interaction one-stop-shop online-delivery mobile recommendations relevance speed

40. 40 Did you mean?Sort by: relevance

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44. 44 Context

45. 45 branding delivery integration look-and-feel services scope of search recommendations relevance ranking

46. 46 Recommendations ExplicitImplicit

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48. 48 Recommendations ExplicitImplicit

49. 49 Relevance Ranking

50. 50 “Information technology is not elusive; relevance is. Information technology is tangible; relevance is intangible. Information technology is relatively well understood formally; relevance is understood intuitively. Information technology has to be learned; relevance is tacit. Information technology has to be explained to people; relevance does not.” Saracevic, 2007

51. 51 What is relevance? Relevance is the measure of correspondence between a document and a query as determined by a user Based on Saracevic, 1975 Relevance is the measure of correspondence between a document and a query as determined by a user in a specific context

52. 52 Query Item Context

53. 53 The Query: Find a Match coverage expansion fields inverse document frequency language order phonetic-rules phrase pluralization stemming term frequency TF-IDF

54. 54 The Item: ‘PageRank’ downloads circulation citations copies course reading eigenfactor journal impact factor manifestations quality recency recommendation review article significance

55. 55 The User academic level broad-query courses discipline information need institution known-item search language past

56. 56 Query Item Context

57. 57 The Key to Discovery and Delivery Content User Experience Context

58. 58 ‘Next-Gen’ Discovery Interfaces eXtensible Catalog, Univetrsity of Rochester Aquabrowser®, Medialab Solutions Encore, Innovative Interfaces Primo®, Ex Libris WorldCat® Local, OCLC Visualizer, VTLS SirsiDynix Enterprise, SirsiDynix Summon™, SerialsSolutions EDS, EBSCO VUfind, Villanova University * ELIN, University of Lund, Sweden SUMMA, Aarhus University, Denmark

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61. 61 First eight weeks after the Primo implementation (stats from March 28, 2011)

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70. 70 And what about the librarian?

71. 71 The 21 st Century Library UsersThe Institution Content Technology

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73. 73 analytics cloud collaboration data mining efficiency integration intelligence network-level architecture optimization relevance return on investment shared bibliographic data saas total cost of ownership unification workflows

74. Thank You! tamar.sadeh@exlibrisgroup.com