1. The Future of Aviation World Travel Catering & Onboard Services Expo March 26, 2012 Hamburg, Germany Sarah DaVanzo, Director Trends + Culture, Kaplan Thaler Group

2. what is what if +

3. 2 forces changing the world technology passengers

4. tech trends we know more we can do more we innovate more

5. passenger trends more obese, elderly, multi-culti, single moms demographic growing wealth and rich/poor divide economic increasing urbanization, mobility and geo-loco awareness geographic expecting information, sharing & control psychographic need to be more productive in less time sociographic

6. aviationinnovation

7. hovering hotels transportation options

8. Aircruise transportation options MobyAirHotelHelicopter

9. APTERA hybrid Octuri Flying Yacht transportation options

10. Hydro Lance transportation options Masqat Airways Yacht

11. AuperTrains Aero Trains transportation options

12. Volvo’s road train transportation options

13. 3 trends changing aviation ux inside oneline

14. specs = features UX = user experience (or “interface”) ux not “specs” old waynew way

15. specs = features experience ux not “specs” old waynew way

16. natural interaction

17. ux identity age gender mood

18. demographics psychographics life stages mood stages

19. ux mood

20. ux sleeping + breathing

21. ux

22. oneline

23. onlin e offline onboard offboard

24. oneline

25. Compare Fares Book Flight Seats & Upgrades Shop & Pack Drive to Airport Park Check In Security Decide Dates Pick Place Pick Place Tram Concourse Gate Board Taxi on Tarmac Take Flight VideoMealsMagazine Duty Free Internet Touch Down Deplane Baggage Claim Regroup Transport Stow Carry on Lounge passenger path oneline

26. Compare Fares Book Flight Seats & Upgrades Shop & Pack Drive to Airport Park Check In Security Decide Dates Pick Place Pick Place Tram Concourse Gate Board Taxi on Tarmac Take Flight VideoMealsMagazine Duty Free Internet Touch Down Deplane Baggage Claim Regroup Transport Stow Carry on Lounge oneline

27. Compare Fares Book Flight Seats & Upgrades Shop & Pack Drive to Airport Park Check In Security Decide Dates Pick Place Pick Place Tram Concourse Gate Board Taxi on Tarmac Take Flight VideoMealsMagazine Duty Free Internet Touch Down Deplane Baggage Claim Regroup Transport Stow Carry on Lounge oneline Lifestyle Brands Up Stream

28. oneline Airlines Brands Down Stream

29. design = culture

30. seeinside

32. beinside

34. FUN!FUN!

35. beinside… Personal Preferences & Settings

36. beinside…or not Personal Preferences & Settings

37. more or less social

38. 3 trends changing aviation ux inside oneline

39. People-moving in the future: are “airline”, “aviation” and “flying” even appropriate terms? Imagine entirely new lexicon.

40. conversation starters What will flying in the future feel like? What are some of the sexy new materials enabling advancement? What laws of nature do we need to challenge to leap forward? What would be some game-changing in-flight experiences?