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The Strategic Communications Plan March 22, 2011.

Published byMyles Hector Shaw Modified over 9 years ago

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Presentation on theme: "The Strategic Communications Plan March 22, 2011."— Presentation transcript:

1 The Strategic Communications Plan March 22, 2011

2 The Communications Cycle Identification Selection Implementation Evaluation

3 Identification Mission Positioning Differentiation Awareness/ Knowledge/ Behavior

4 Selection Audiences Messages Media

5 Implementation Who is responsible for results? What is the schedule? What are the milestones for success?

6 Evaluation How will results be measured, quantitatively and qualitatively? Knowledge, awareness, behavior? How often will the program be evaluated and by whom?

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