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MOTIVATING AND PERSUADING IN PUBLIC SPEAKING Persuasion
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Define Persuasion “A successful intentional effort at influencing another’s mental state through communication in a circumstance in which the persuadee has some measure of freedom” Richard Perloff
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Persuasion Theories Motivated Sequence 1. Get attention 2. Establish problem or need 3. Establish solution 4. Visualize solution 5. Call for action
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Persuasion Types of Persuasion Conversion Shaping Reinforcing Imagine you are trying to convince someone to register for public speaking. How would your message change for each audience: 1. “There is NO WAY I could ever do that. I’m too shy!” 2. “Well, I’ve kind of thought about it” 3. “I actually have decided I am going to do it!”
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Example Imagine you are in charge of marketing for one of the following products. What would you do to make it appeal to teenagers? Facebook Scooting Online dating
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Motivational Speech Define “motivation” inner or social stimulus for an action induce, move, provoke, prompt, cause to provide with a motive How is a motivational speech different from a persuasive speech?
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Motivational Speaking Tony Robbins Beth Moore Joanne Wallace Frank Brown Phil Davidson
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