1. luLULemon ADRIAN, TILLEY, DAVID, SAHA, KUNAAL

8. Background Founded in 1998 Formed to create products which would help improve the level of health in a community Mission statement- to help people live longer, healthier and more fun filled lives Created a charitable giving program

9. Current Information Established the Communities Legacies Program In 2009 lululemon’s net income net income generated $58.3 million Still has plans for expansion

10. Business Strategy No traditional forms of advertising Spends money on in store yoga classes Opens showrooms to find out what customers want Positive work environment

11. Discussion What leadership beliefs do you think guide lululemon’s social responsibility practices? Do you think economic, legal, ethical, and discretionary responsibilities are still met? What social responsibility strategy is lululemon using? What strengths and potential weaknesses do you think lululemon experiences?