1. CloudEthernet Forum Press Briefing May 2013

2. 2 CloudEthernet Forum an industry forum that brings together relevant stakeholders to work towards maximizing the effective use of Ethernet to meet the rapidly evolving needs of cloud service users

3. 3 Cloud Services Demand Is Growing SaaS Google Apps, SalesForce, SuccessFactors, Office 365, … PaaS/IaaS AWS, Azure, Google, … Private clouds BFSI, System Integrators, Rackspace, Equinix, …

4. 4 …… and Outstripping Infrastructure Capabilities Ever-increasing demand for compute and storage resources Location, location, location! Enhance user experience with fast response times Comply with national regulations such as privacy and finance laws Reduce costs – optimize resources, power and space

5. 5 No silver lining Performance degraded with single hub architectures Laws violated due to inadvertent reroutes Cloud infrastructure providers ask customers to cobble together their own global mirroring solutions Customers facing competing approaches to cloud infrastructure

6. 6 Standardize To Achieve Promise of Cloud…… Simplification Reduce load on higher order protocols – e.g. VXLAN, NVGRE, STT, even SDN Uncouple complex and inflexible relationship between L2 and L3 Consolidate the multitude of storage protocols Means Less complex equipment, fewer management layers, easier routing configuration and same infrastructure for compute & storage Flexible and scalable infrastructure allowing cloud resources to be delivered where needed

7. 7 Multi-domain knowledge needed Work together to address technological issues of evolving cloud service infrastructures Data center providers WAN service providers System integrators Network equipment manufacturers Cloud service providers Cloud infrastructure providers

8. 8 CloudEthernet Forum Founders Alcatel-Lucent Avaya Equinix HP Juniper Networks PCCW Global Spirent Tata Communications Verizon

9. 9 Close Collaboration with MEF Synergy results from common focus on using Ethernet to enable global scaling of digital services CloudEthernet Forum part of the MEF legal entity using identical bylaws and IPR Reduced CloudEthernet Forum membership fees for MEF members and vice versa MEF-provisioned member services enable rapid scaling of CloudEthernet Forum work

10. 10 Thank you! Contacts Kate Innes kinnes@cloudethernet.org Web www.cloudethernet.org