1. Theories on Strategy IT & Business Models Chp. 12 E-Business Models

2. Real-world and e-business Models Type of models Natural business from the real world is transformed into the Internet E.g. Mail order business (Amazon.com) Advertising (Google, Jubii)

3. Real-world and e-business Models Type of models Native Internet business models – business models there are develop in the Internet world and are native to it E.g. Real Player Acrobat reader

4. Real-worls and e-business Models E-Business Models Table 12.1 p. 226 Applegate (2001) I Portals Horizontal PortalsAffinity Portals Vertical Portals

5. Real-worls and e-business Models E-Business Models Table 12.1 p. 226 Rappa (2002) BrokerageAfiliate AdvertisingCommunity InformediarySubscribtion MerchantUtility Manufacturing

6. Brokerage Model Brokers are market makers B2B (Business to Business) B2C (Business to Customer) C2C (Customer to Customer) Find examples of markets as described above

7. Advertising Model The broadcarster is a web site.

8. Informediary Model Focus on data of consumeres and their buying habits They collect information by offering a free service.

9. Merchant Model Wholesalers and retailers of goods and services (may be priced by auction)

10. Manufacturer Model Direct business to customer (B2C)

11. Affiliate Model Pay for performance model Banner exchange, pay-per-click, revenue-sharing

12. Community Model Interest sharing communities SLUG (Linux user group)

13. Subscription Model You pay for access to a given site WOW (Wold of worcraft)

14. Real-worls and e-business Models

15. Source “Making Sense of Business Models” Susan Lambert School of Commerce, Flinders University of South Australia SCHOOL OF COMMERCE RESEARCH PAPER SERIES: 03-10 ISSN: 1441-3906