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Published byFerdinand Harrell Modified over 9 years ago
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Political Science 2013-2014
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Propaganda: A message that is mean to influence people’s ideas, opinions, or actions in a certain way. Propaganda can include lies, but it can also contain truthful information. A message is called propaganda when it tells only one side of the story, distorts the truth, or appeals mostly to people’s feelings.
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Glittering Generalities: Use words and phrases that sound appealing and that everyone agrees with. Example: I stand for freedom and our country’s way! Card Stacking: Use only those facts that support your argument. Example: My opponent voted against raising benefits! (You do not mention that the opponent voted no because the proposed increase was too small.) Plain Folks: Tell people that you are just like them—an ordinary person with similar needs and ideas. Example: I’ve lived in this city all my life. My children go to the same school as your children do.
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Name Calling: Attach negative labels to your opponent. Example: He’s soft on crime. Bandwagon: Appeal to desire to follow the crowd. Example: Polls show that more than 80 percent of voters support me. Transfer: Connect yourself to a respected person, group, or symbol. Example: Remember what Nelson Mandela said…
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