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Business to Business Triton Digital Category Experience.

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Presentation on theme: "Business to Business Triton Digital Category Experience."— Presentation transcript:

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2 Business to Business Triton Digital Category Experience

3 Carbonite Triton Platforms Used Slacker/AOL, Triton Terrestrial Network, Triton Engagement Network Targeting Demo: A25-54 Campaign Details Multiple, National campaigns across 4 quarters Creative Execution In-Stream & mobile :30 second audio with synced banners and station-specific copy  Triton Loyalty: Small Business Survey with Link to Website for free trial  Specific Trivia Feature targeting small or home-based businesses  Multiple Contests and Trivia Features to drive free-trial sign-ups Results Carbonite has made Triton’s Streaming and Engagement Networks a strategic part of their annual plan. Triton Platforms have created high conversions of the free-trials to long term paying subscribes with a low turnover rate. Carbonite BannerTriton Engagement Network: Survey Triton Terrestrial Network Display

4 Staples Triton Platforms Used Slacker/AOL & Triton Terrestrial Network Targeting Demo: A35-54, W35-54, M35-54, A25-54 Campaign Details National Campaigns running across 4 quarters promoting business Copy and Print center, Ink promotions & Tech Services. Creative Execution In-Stream & Mobile :30 second audio with synced banners;  Slacker/AOL Web Page Takeover  Tech Services, Copy Print Center, Ink, Back to School Results Staples likes the ability to run multiple campaigns targeting both retail customers and small or home-based businesses. Staples That Was Easy Staples Banner Slacker DisplaySlacker Mobile Display

5 Volusion Triton Platforms Used Slacker/AOL, a2x Targeting Demo A35-54 Campaign Details Geo-Targeted campaign to 6 major markets across two quarters Creative Execution In-Stream & mobile :30 second audio with synced banners  a2x targeting small and medium business owners Results Utilizing a2x Volusion was able to reach their ideal audience small to medium sized business owners. Volusion ‘Try it Free’ Volusion Banner Slacker Display Triton Terrestrial Network Display


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