1. EAST COAST RIMS JILLIAN GEDDES, AUSTIN CARTER, CARY KONOPKA, BAILEY PENNEY Rolling in all Weather

2. OVER VIEW OF RESULTS East Coast Rims serves as a mountain bike retailer with higher price, with a large awareness rating. Results for 2018 Sales of $37,218,240 (increase of 16.6%) 25,588 units sold (Mountain Bikes(decrease of 1.58%)) Still highest units sold in road and youth bikes Costs of $15,279,437 (decrease of 2.39%) A profit of $11,904,440 (increase of 51.6%) Shareholder value of $110.88 (increase of 86%) Earnings per share of $16.150 East Coast Rims market strategy involved high price, high awareness, and moderate distribution. East Coast Rims is in direct competition with Whistler Bikes.

3. A STATEMENT OF THE FIRMS STRATEGY East Coast Rims road and mountain bikes are high quality, high price bikes. Youth bikes are low price high quality and quantity East Coast Rims shareholder value $110.88 and EPS of $16.15 Direct competition is Whistler Bikes who has a shareholder value of $102.42 Shareholder Value

4. FIRMS FINANCIAL RESULTS East Coast Rims had Wholesale sales of 37,218,240 Mountain bike sales of 25,588 Road bike sales of 7,400 Youth bike sales of 64,000 2018 COGS of $15,279,437 with a decrease in costs of 2.45% from 2017-2018 2018 profits of $11,904,440 seeing a 52% increase from 2017 Profits

5. FINANCIAL ANALYSIS

6. MARKETING ANALYSIS In the mountain bike industry East Coast Rims had an awareness rating of.29 while Whistlers was.31 Public Relations rating of.08 compared to the.06 of Whistler bikes Distribution Rating of.36 significantly better than Whistlers.34 In the road bike industry East Coast had an awareness rating of.15 compared to.11 of whistler Along with a distribution rating of.54 compared to the.51 of whistler All while dominating the youth bike market with sales of 64,000 compared to Whistlers 40,980 FirmSales Youth bikes 2018%2017%2016 Whistler Bikes40,98015%35,75617%30,672 Firm 200%0 0 STFX Bikes21,384-18%25,976-2%26,560 East Coast Rims64,00023%52,11256%33,360 CBPM Bikes00%0 0 25,27311%22,76926%18,118

7. OPERATIONS ANALYSIS

8. SWOT ANALYSIS STRENGTHS Strengths Efficient and effective marketing strategy Generate sales Meet market demand COGS Distribution Ability to anticipate competitor’s decisions Share buyback and dividend

9. WEAKNESS AND OPPORTUNITIES Weakness Underproduction Forecasting initial market demand Opportunities Cash position of competitors Medium priced mountain bike Rest of youth bike market Competitor’s high cogs

10. THREATS Threats Whistler Bike’s COGS and RB marketing strategy New bike launch by WB

11. RECOMMENDATIONS FOR THE FUTURE