2.  Competition Big 5, Fred Meyer, Play it Again  Target Markets Market Segmented ○ Demographics, Psychographics  Positioning Mid-High End Sporting Goods  Recommendations Advertising, Distribution, Administrative Operation

4.  Located on Northwest 2 nd St in Corvallis. Dual locations (outdoor sports and bike shop)  Opened in 1972 and is independently owned and operated.  Outdoor sports shop Outdoor sports shop  Demo and rental shop

5.  Local  Interest for Sports  Multiple locations  Outdoor activities appropriate for Corvallis

6. Rentals and Lessons Employ a specialized person in specific departments Could lead to more rentals; lead to better staff- customer relationships Timeline Our goal is to have employees and rental/lesson package offered in September Cost Difficult to determine numerical costs Costs will come from hiring and training new employees

7.  Website Needs updating Include products Purchase for pick up  Timeline Process will start immediately Finished product by June  Costs Hire an OSU student for a reasonable price  OSU Market Not even presence on campus Advertise in Barometer for 6 months ○ Offer 5% off purchase coupon  Timeline Campaign will start at the beginning on Spring term  Cost 6 month print ad costs roughly $1,500

8.  Social Media Update Facebook account (last update was Feb 3 rd ) Post biweekly Post Facebook only promotions  Timeline Immediately  Cost Free  Hours of Operation Current hours are not conducive to customer’s hours ○ People with high incomes work during the day Stay open until 8 PM every day  Timeline Immediately  Cost It will result in 16 hours weekly added (utilities, wages, etc)

9.  Immediately Start website updating Facebook updating Hours of Operations  First four months Finish website Start Barometer ad campaign  By six months Have trained employees for the lessons program

10.  16 extra hours per week Wages Utilities  Roughly $500 for website update  Cost for specialists time (training)  $1,500 for six month Barometer ad campaign  Wages for out of shop events, demos, etc