1. Biofuels How old is that plant in your tank?

2. United States In 2003 biomass replaced hydroelectric power as the leading source of renewable energy*. In 2003 biomass replaced hydroelectric power as the leading source of renewable energy*. In 2004, biomass based energy produced 9% of the nations energy budget. In 2004, biomass based energy produced 9% of the nations energy budget. * Dept of Energy

3. What's the cut? Contribution of Renewable Energy to U.S. Energy Consumption, 2004 * * Dept of Energy

4. Type of Renewable Energy Consumption by Sector, 2004 (%) * 1 st Non Electric Industrial Use 1 st Non Electric Industrial Use 2 nd Electric Industrial 2 nd Electric Industrial 3 rd Electric Power sector 3 rd Electric Power sector 4 th Transportation 4 th Transportation * Dept of Energy

5. The usual suspects Sugar cane – Grass – bio-ethanol Sugar cane – Grass – bio-ethanol Populus – Trees - ethanol Populus – Trees - ethanol Rapeseed (canola oil) – Forb - biodiesel Rapeseed (canola oil) – Forb - biodiesel Corn – Grass - ethanol Corn – Grass - ethanol Switchgrass – Grass – ethanol Switchgrass – Grass – ethanol Post consumer oil – biodiesel Post consumer oil – biodiesel Soybeans – Forb - ethanol Soybeans – Forb - ethanol

6. How is current technology going to be marketed to the average joe? I found 3 particular examples: 1. Unique branding for current biofuels 2. New technology for current biofuels 3. New biofuel technology

7. Loveable brands “Welcome to Willie Nelson's Biodiesel Home of Farm Fresh Biodiesel” “Put a B20 biodiesel blend in your tank and hit the road again with a clean burning, renewable fuel that is grown right here in America...”

8. Already 19 Locations! Across the Nation

9. Industry changing perceptions “Mercedes Benz engineer points out on the post ‘the diesel name is damaged’ thanks to the smoky, non starting, slow diesel cars of the Reagan era.” “Mercedes Benz engineer points out on the post ‘the diesel name is damaged’ thanks to the smoky, non starting, slow diesel cars of the Reagan era.”

10. New Generation of Biodiesel Cars BLUETEC is a brand name that completely distances itself from the d-word. BLUETEC is a brand name that completely distances itself from the d-word. Mercedes Chrysler Volkswagen Audi

11. What it is: Super efficient biodiesel engine coupled with an exhaust system that leaches out Nitrogen Oxides. (Way sexier than say…Flex fuel…or is it?) Super efficient biodiesel engine coupled with an exhaust system that leaches out Nitrogen Oxides. (Way sexier than say…Flex fuel…or is it?) This may or may not promote biodiesel but it could be a gateway-fuel to increased popularity This may or may not promote biodiesel but it could be a gateway-fuel to increased popularity

12. New Biofuel Technologies: ( one feedstock for everything) GreenFuel's patented Emissions-to-Biofuels™ (E2B™) process harnesses photosynthesis to grow algae, capture CO2 and produce high- energy biomass. GreenFuel's patented Emissions-to-Biofuels™ (E2B™) process harnesses photosynthesis to grow algae, capture CO2 and produce high- energy biomass. Algae can be economically converted to solid fuel, methane, or liquid transportation fuels such as biodiesel and ethanol. Algae can be economically converted to solid fuel, methane, or liquid transportation fuels such as biodiesel and ethanol.

13. Wrap it up already Ultimately comes down to peoples perception of the product. Ultimately comes down to peoples perception of the product. Cool branding Cool branding Cool new technologies Cool new technologies Cool new biofuel technologies Cool new biofuel technologies