2. SQL Server Gordon Mangione Corporate Vice President Microsoft Corporation

3. Thank You!

5. IT Imperatives  Total Cost of Ownership Leverage existing assets Leverage existing assets Hardware is getting LESS expensive Hardware is getting LESS expensive Downtime is MORE expensive Downtime is MORE expensive  Increase Business Value Connect with Customers (Revenue) Connect with Customers (Revenue) Integrate with Partners (Profitability) Integrate with Partners (Profitability) Empower Employees (Productivity) Empower Employees (Productivity) Connected Productive BusinessValue Dependable Economic TotalCosts Microsoft software enables business agility in today’s competitive climate

6. Microsoft Strategy Software for the agile business Integrated platform Integrated platform  Spans and connects the entire solution cycle Software architecture Software architecture  The only way to reduce complexity and cost Partner ecosystem and economics Partner ecosystem and economics  Unrivaled breadth, specialization, and value

7. Management & Security Development Tools The Microsoft Application Platform Operating System Data Management Application Infrastructure Knowledge Worker Infrastructure

8. * Source: Gartner, OLAP Report $1.5B business $1.5B business 37% growth 37% growth Over 1 million servers deployed Over 1 million servers deployed #1 Windows market share #1 Windows market share  45% of Windows RDBMS Market  23% of overall DBMS Market #1 in Business Intelligence #1 in Business Intelligence  #1 ranking in OLAP with 25% share of market * Enterprise class performance and scalability Enterprise class performance and scalability

9. SQL Server Road Map 2002 2003 2004 SQL BI Accelerator SQL Notification Services SQL Server CE 2.0 v2 SQL Server 2000 Service Pack 3 SQL Server 64 bit Yukon Beta1 PDC Tech Preview SQL Server Yukon Beta 2 SQL Best Practices Analyzer SQL Server Reporting Services

10. Cost Savings Scalability The highly scalable database platform for memory intensive, performance-critical business applications ●Optimized for Windows Server 2003 and Itanium ●Great performance ●Large memory addressability (up to 32 TB) ●Nearly unlimited virtual memory (up to 8 TB) ●I/O savings due to larger memory buffer pools ●T-SQL code-compatibility with SQL Server 2000 ●8 node clustering support ●Same on-disk format as 32-bit for easy migration ●One setup for database & OLAP based on Windows Installer technology ●Compelling alternative to expensive Unix solutions Manageability

11. Leadership results for SQL and Oracle for TPC-C non-clustered performance (tpmC). Solid lines illustrate performance trends, not actual data Source: www.tpc.org as of 27-August-03, complete details for TPC-C results included in Appendix. Windows and SQL Server tpmC

12. TPC-C (Clustered) 709,220 tpmC TPC-C (Non-Clustered) 786,646 tpmC TPC-W (10K Scale Factor) 21,139 WIPS SAP R/3 Sales & Dist. 26,000 concurrent users SAP R/3 Retail 3.165m sales data line items/hr Siebel 30,000 concurrent users Great Plains Software 2,400 concurrent users Onyx 57,000 concurrent users Pivotal eRelationship 20,000 concurrent users CA Brightstor Backup 2.6 TB per hour PeopleSoft eBill Pmt 191,694 payments per hr PeopleSoft CRM 8.4 25,200 concurrent users As of 27-August-03 complete details for TPC results included in Appendix

13. 1.3 TB SAP R/3 ERP application, 1200 TPS 3 TB telephony application, 12 Billion rows 1.3 TB data warehouse 1.3 TB data warehouse retail application 1.7 TB Internet auction app 1.6 TB data warehouse 3 TB network schema mapping app 5 TB & 33 Billion rows in single app, 15 TB total 1 TB data warehouse retail application 1 TB customer credit data app, 16 TB total

14. Key Microsoft BI Directions TraditionalBI BI for the Entire Enterprise BI for the ExtendedEnterprise BI for Small and Medium Business

15. BI For The Entire Enterprise OperationalStrategicTactical Number of decisions Strategic Value Timeliness Timeliness Ease of Use Ease of Use High-Level View High-Level View Analysis Analysis Data Access Data Access Collaboration Collaboration 24x7 BI 24x7 BI Enterprise ETL Enterprise ETL Embedded Embedded New Form Factors New Form Factors

16. Reporting Services Vision Delivered through: Traditional and interactive reports Traditional and interactive reports Scalable, manageable and embeddable server infrastructure Scalable, manageable and embeddable server infrastructure Integration with SharePoint Portal Server, Office, browser and other familiar tools Integration with SharePoint Portal Server, Office, browser and other familiar tools Support for LOB, RDBMS, OLAP, XML and other data sources Support for LOB, RDBMS, OLAP, XML and other data sources Enable employees at all levels of an organization to realize the promise of Business Intelligence to promote better decision making

17. AuthoringManagementDelivery Reporting Services Reporting Services is an open and extensible platform supporting the authoring, management and delivery of rich, interactive reports to the entire enterprise. Web services

18. SQL Server Catalog Report Server XML Web Service Interface Scheduling & Delivery Security Data Processing Rendering Web UI Report Processing Office Report Control Data Proc. Rendering Report Processing Custom ApplicationBrowser Security Services (NT, Passport, Custom) Delivery Targets (E-mail, SharePoint, Custom) Data Sources (SQL, OLE DB, XML/A, ODBC, Oracle, Custom) Output Formats (HTML, Excel, PDF, Custom) Integrated Reporting Services for Windows Server System

19. The easy, dynamic solution for creating, managing, and delivering reports Traditional and Web-based, Enterprise-wide reporting which enables business agility Traditional and Web-based, Enterprise-wide reporting which enables business agility  Personalized notifications/subscriptions to reports Robust VS.NET development environment Robust VS.NET development environment  Graphical design tools for reports  Cross platform compatibility Lower TCO & faster Return On Investment Lower TCO & faster Return On Investment  Tightly integrated applications - Office, OLAP, and database, all from a single vendor Released Released

20. New Component of SQL Server 2000 New Component of SQL Server 2000 Product Momentum Product Momentum  Over 14,500 participants in beta program  Over 23,000 copies of beta kit distributed  Strong 3 rd party support Product Launch on January 27 th, 2004 Product Launch on January 27 th, 2004  Sign up for Web Cast at http://mssql.digisle.tv/ http://mssql.digisle.tv/

21. SQL Best Practices Analyzer Scans SQL Server installations for “Best Practices” Scans SQL Server installations for “Best Practices”  T-SQL (procs, functions, views, triggers)  Configuration  Deprecation  Yukon Readiness Consolidation of “Best Practice” lists Consolidation of “Best Practice” lists Avoid common mistakes Avoid common mistakes “Read Only” tool “Read Only” tool Works with SQL Server 2000 Works with SQL Server 2000

22. SQL Server Best Practices Analyzer

23. SQL Server “Yukon” The scalable, secure, enterprise-class data management platform Scalability, availability, security advancements Scalability, availability, security advancements Storage of all data types, formats Storage of all data types, formats Focus on ease-of-use Focus on ease-of-use Enterprise Data Management Developer Productivity BusinessIntelligence Leverage existing development skills Leverage existing development skills Share data across any platform Share data across any platform Provide end-to-end development tools Provide end-to-end development tools Leverage existing development skills Leverage existing development skills Share data across any platform Share data across any platform Provide end-to-end development tools Provide end-to-end development tools Scalable, comprehensive solution Scalable, comprehensive solution Real time decision making tools Real time decision making tools Extend information to employees, partners Extend information to employees, partners Scalable, comprehensive solution Scalable, comprehensive solution Real time decision making tools Real time decision making tools Extend information to employees, partners Extend information to employees, partners

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25. © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.