1. HOW TO USE YOUR MEDIA TOOLS Christian Media Basics #3 © 2016 Frank Gray

2. Media Tools in the Mission of the Church © 2016 Frank Gray

3. All Sorts of Tools…  Each is made for a specific purpose  Each needs to be used properly  When used together we can build the house…  It is the same with media… © 2016 Frank Gray

4. Various gifts… various ministries AApostles PProphets TTeachers MMiracle workers HHealers EEvangelists EEtc. WWriters BBroadcasters MMusicians AActors AArtists JJournalists PPastors TTeachers © 2016 Frank Gray In the Church In Contemporary World

5. Ministries of the Contemporary Church…  … are extensions of the spiritual gifts  To be used for God ’ s work:  Evangelism  The building up of the Church  Sharing God’s blessings with Community  To be used properly by people God has equipped © 2016 Frank Gray

6. For More Information  Visit Christian Media Basics on the Web at http://mediaroles.org/cmb/ http://mediaroles.org/cmb/  Download this Powerpoint presentation © 2016 Frank Gray

7. Established Mass Media Tools © 2016 Frank Gray

8. What are they? MMusic WWriting/Journalism VVideo/Photography/TV/Film AAudio/Radio DDesign/Art DDrama/Theatre/Acting NNOTE: These are all still very good forms of communication. They have not been replaced! See ways in which they can be used together with more modern media… © 2016 Frank Gray

9. Modern Media Tools New technologies  computers  tablets  smartphones  SD cards  text messaging  Blogging  Skype/LINE Internet-based tools  web-sites  Facebook  YouTube  Twitter  LinkedIn © 2016 Frank Gray

10. They are powerful…  When used together in an appropriate way (strengths)  When they help promote each other  When used under the inspiration of the Holy Spirit  When used creatively  When used by people who enjoy using them © 2016 Frank Gray

11. Strengths of individual Media MediumStrengthsWeaknesses Radio Popular, live, good reachNeeds response mechanism. Time- dependent. Video clips/ YouTube Trendy, entertaining, popular, visual, timely Production challenging. Many cannot view Web-site A ‘shop window’. Always there. Global. Versatile Always needs new content. Facebook Most popular social network. Friendly. Useful for feedback/interaction Trivial, public Twitter Draws attention to what is happening/trending. Points to other media/web. Concise. Limited words. © 2016 Frank Gray

12. How to Choose which Media  Some of the factors you need to consider if you are starting anew:  What resources you have  People with experience, interest, ability and time  Funding – what you can afford  What constraints for broadcast media  Buying time on a commercial station  Community radio options  Owning your own station  What audience and what are their media habits?  How people are using media today © 2016 Frank Gray

13. Internet Options  How popular is Internet?  How fast and reliable is it?  Who has access to Internet?  What are people using Internet for?  Social networking – Facebook, WhatsApp, Twitter, etc  Gaming  Study and learning  News and information  Entertainment – YouTube, Vimeo  What devices are audience using for accessing Internet? © 2016 Frank Gray

14. Innovative uses of Media  A streamed Internet ‘radio’ or ‘TV’ station  On Demand:  Podcasts of favourite programs  Downloadable media  Use Twitter  to share links to on-line media  To inform followers of breaking news and programs  Use Facebook to create added two-way contact with audience – both for PR and feedback interaction  Share pictures, video and graphics © 2016 Frank Gray