1. Building a Better Burger Making our best selling burger into a healthier menu choice

2. Problem and Solution Problem: Health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains Solution: Find alternative components for the burger that have less calories, fat, and/or carbohydrates

3. Bun Nutrition Our Bun calories: 260 fat: 5 g carbohydrates: 45 g Alternative Bun calories: 140 fat: 2 g carbohydrates: 27 g

4. Cheese Nutrition Our Cheese calories: 125 fat: 9 g carbohydrates: 1 g Alternative Cheese calories: 70 fat: 4 g carbohydrates: 1g

5. A Better Burger Our Best Seller Total calories: 585 Total fat: 27 g Total carbs: 46 g New Better Burger Total calories: 410 Total fat: 19 g Total carbs: 28 g