1. OUTREACH: Connecting With Your Community Develop and Implement an Outreach Plan Crafting The Message 2.

2. Objectives of Lesson Two 2 Understand your audience and their needs Decide what you will say Consider the language you will use

3. Objectives of Lesson Two Cont. 3 Targeted Outreach Targeted Outreach Basic Elements Basic Elements

4. Who is your audience? 4 4 Program Partners Participants Employers

5. What are the needs of your audience? 5 Employment Employees Linking & Leveraging Participants Community PartnersEmployers

6. 6 What will you say to potential participants? Participants Employment

7. Examples of Participant Outreach Messages and Methods – Example One

8. Examples of Participant Outreach Messages and Methods – Example Two The American Indian Center of Indiana, Inc.

9. Checklist – Targeting Participants 9 Participant eligibility requirements Scope of grantee services and activities Benefits of services

10. 10 Checklist – Targeting Participants continued Participant process/ flow Grantee background Visuals Contact Information

11. What will you say to community partners? 11 Community Partners Linking & Leveraging

12. Examples of Community Partners Outreach Messages and Methods – Example One 12

13. Examples of Community Partners Outreach Messages and Methods – Example Two 13

14. Checklist – Targeting Community Partners 14 Referral Process Grantee services and activities Benefits of partnership Information Sharing Agreement/ Release Forms

15. What will you say to employers? 15 Employers Employees

16. Examples of Employer Outreach Messages and Methods 16

17. Checklist – Targeting Employers 17 Follow-up and retention supports Employer services and benefits Work experience/ On-the-job training Free services

18. What language is best to convey the message? 18 Speak their language Tribal Specifics Culture Values Identity

19. What language is best to convey the message? 19

20. What language is best to convey the message? 20 Work Experience On the Job Training OJT Employment & Training Program Indian & Native American Program INAP Section 166 WIA JTPA CETA WEX

21. What language is best to convey the message? 21 Focused

22. End of This Lesson 22 Advance to Next Lesson Performance Enhancement Project Return to INAP Website