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Published byToby Anderson Modified over 8 years ago
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Advertising Strategies
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Band Wagon Everyone is buying the item and so should you.
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What is the product being advertised? We try harder.
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Bias Leave out part of the truth about a product
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What product is being advertised? Think different
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Cartoon Character A made up character promotes the product
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Can you name the product that is sold?
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Emotions Use of base emotions to sell a product
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How do you feel?
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Excitement Your life will be exciting if you have this product
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What is the product being advertised? Designed for living, engineered to last!
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Facts and Figures Use of all reliable information to sell the product
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Can you name the Product? Never, never, never stop moving
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Family Fun Your family members will be closer and happier if you buy this product
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What product is being sold?
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Gimmicks You will receive a free item when purchasing this product
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Glimmering Generalities To stretch the truth- new and improved
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What company is being represented by this ad? Fair and square
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Name Calling The product discredits another similar product
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What company is the ad for?
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Repitition Repeat of name or picture of the product throughout the advertisement
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Scale Shown larger or smaller than actual size
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Sounds Good Sound effects, jingles, songs, music
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Which company does this slogan represent? Think outside the bun
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Which company does the slogan represent? Better Ingredients, better pizza
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Testimonial Famous person promotes a product
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Which company does this famous person represent?
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Transfer Everyone will get the same results as what is seen on the commerical
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Which company do these people represent?
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