1. Bandwagon
Testimonial
Name-calling / mudslinging
Loaded words
Plain folks
Snob appeal
slogan

2. Types of Propaganda
Bandwagon – “everybody’s doing it,” tries to persuade everyone to join in and do the same thing
Testimonial - An important person, person with experience or famous figure endorses a product.
Name calling / mudslinging – using negative to create an unfavorable opinion of the competition

3. Loaded words – using ‘big’ words to appeal to the reader (magnificent, one time only)
Plain Folks – appeals to ‘regular’ people
Snob Appeal – you want the product so people will think you are wealthy
Slogan – a company’s catchphrase (Just Do It, I’m Lovin’ It)

5. Loaded words
Slogan
Snob Appeal
Bandwagon
Plain folks
Mudslinging / name-calling
Testimonial

13. Section Two – PAUSE! What is the main purpose of this picture?
What persuasive techniques are being used?

18. Part Three – PAUSE
1. What do you believe are the two best persuasive devices to sell this car? Explain your answer!

22. What is the purpose of this advertisement?
What types of persuasive techniques are being used?
If you were a McDonald’s consumer, what type of conflict does this advertisement cause? Explain!

23. - FINAL QUESTION -
Which of these can you infer from the advertisement on the last slide?
McDonald’s restaurants are evil and greedy.
McDonald’s restaurants may not be entirely honest about their ingredients.
Other fast food chains are just as guilty as McDonald’s.
McDonald’s restaurants have hidden ingredients.