Presentation is loading. Please wait.

Presentation is loading. Please wait.

By: Ehsan Khodarahmi L7.  Explain the concepts, processes and benefits involved in developing integrated communications plans  Marketing communications.

Similar presentations


Presentation on theme: "By: Ehsan Khodarahmi L7.  Explain the concepts, processes and benefits involved in developing integrated communications plans  Marketing communications."— Presentation transcript:

1 By: Ehsan Khodarahmi L7

2  Explain the concepts, processes and benefits involved in developing integrated communications plans  Marketing communications objectives, strategy and plan development

3  Developing appropriate messages and themes, given the target audience, a set of brand (or corporate values), a set of communication tools and the plan objectives  Select and evaluate appropriate media for the integrated communications plans

4 The concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.

5 The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its business and marketing objectives. The marketing communications environment is changing

6 Mass markets have fragmented, causing marketers to shift away from mass marketing Media fragmentation is increasing Improvements in information technology are facilitating segmentation Planning process =>

7

8  Sender  Message  Media  Receiver  Encoding  Decoding  Response  Feedback  Noise

9

10

11


Download ppt "By: Ehsan Khodarahmi L7.  Explain the concepts, processes and benefits involved in developing integrated communications plans  Marketing communications."

Similar presentations


Ads by Google