1. Naomi Put Charlotte van den Dool Loes Velthorst Advertising & Communication Management

2.   Introduction of customization  Types of customization  How does a company customize their advertisements?  Ineffectiveness  Conclusion Content

3.   To modify or build, in this case an advertisement, according to individual or personal preferences.  Types of customization: - Billboards - Online (websites) - Social Media

8.   Browsing activity  Database with search records  Computer, cellphone & television How does a company customize their advertisements?

9.   Highly-specific ads were generally not more effective than “mass” messages - Anja Lambrecht  Lack of privacy  Cookies Ineffectiveness

11.  Conclusion Questions?