1. MEDIA LITERACY: NEW WAYS OF SEEING/THINKING ANNUAL ORTHODOX SYRIAN CHURCH YOUTH CAMP, ARCHDIOCESAN PASTORAL CENTRE, KUALA LUMPUR PRESENTED BY: ANISHA GEORGE

2. Introductions What is Media? Media literacy? 5 Core Concepts & 5 Core Questions Practicing our New Lens for Seeing/Thinking Next steps & Conclusion CONTENT OF THE WORKSHOP SESSION Photo credit: studentreporter.org

3. WHAT IS MEDIA? Media is the plural form of medium of communication “Anything through which information passes and reality is represented” Television, radio, advertising, newpapers, magazines, billboards, movies, videos, DVDs, all mobile devices, and everything that is available through the Internet Mass Media – created and controlled by multinational corporations/governments for commercial or political purposes….today we can be creators of media messages and reach millions ourselves…

4. FAMILIAR FACES….

5. SOME MORE FAMILIAR FACES…

6. FAMILIAR PLACES…..

7. FAMILIAR FACES?

9. FAMILIAR PLACES?

10. WHAT IS MEDIA LITERACY? Becoming aware that the construction of media messages is a social process – it is not neutral and always embedded with meaning Becoming able to “read” the text/image/sound and understand the values, codes and norms that they carry Understanding our own position and our own filters when we engage with any media Becoming able to understand who and what each message represents – what is present and what is missing? Uncovering the system and institutions behind each message and who stands to benefit from such messages

11. THE FOUNDATIONS OF MEDIA LITERACY FIVE CORE CONCEPTS 1. All Media Messages are “Constructed” 2. Media Messages are Constructed using a Creative Language and its Own Rules 3. Different people experience the same media differently 4. Media have embedded values and points of view 5. Most Media are organized to gain profit and/or power FIVE CORE QUESTIONS 1. Who created this Message? 2. What techniques are used to attract attention? 3. How might people understand this message differently? 4. What lifestyles, values, and points of views are being represented in, or omitted from this message? 5. Why was this message sent?

12. CORE CONCEPT & QUESTION 1. All Media Messages are “Constructed” Who created this Message?

13. CORE CONCEPT & QUESTION 2. Media Messages are Constructed using a Creative Language and its Own Rules 2. What techniques are used to attract attention?

14. CORE CONCEPT & QUESTION 3. Different people experience the same media differently How might people understand this message differently?

15. CORE CONCEPT & QUESTION 4. Media have embedded values and points of view What lifestyles, values, and points of views are being represented in, or omitted from this message?

16. CORE CONCEPT & QUESTION 5. Most Media are organized to gain profit and/or power Why was this message sent?

17. ONE MALAYSIA – WELCOME TO MALAYSIA

18. WHAT ARE THESE TWO IMAGES SAYING TO YOU?

19. WHAT ARE THESE ADVERTS SELLING?

20. NEXT STEPS >>>>>>>>>>>>>>>> The 5 Core Concepts and Questions are taken from: Centre for Media Literacy, Teaching Democracy: A Media Literacy Approach (2005) www.ncdemocracy.org & www.medialit.orgwww.ncdemocracy.org Construct and sharpen your personal lens for thinking critically about everything that you see, hear and observe around you…& start changing society wherever you are!!