1. Increasing use of services among the poor – a case of Uganda Lightening Presentation – Oct 2014

2. Uganda page 2  30% CPR (UDHS 2011)  34% Unmet need for Contraceptives  435/100,000 live births MMR

3. Key Success Factor page 3 Increase Opportun ity Access Increase Ability of Provider & TP Increase Motivation Increase in Use of Services among Target Audience Behavior Change Approach Strategies are developed based on research indicator values of OAM among Target audience

4. 1.Availability, Access & Brand From 58 sites to 213 Emergency Transport 2.Service scope Integration; FP, Cacx, PAC, MNH, Child Survival 4. Quality actual and perception Training and CMEs Quality Audits 5. Cost Total Market Approach, Community Health insurance/ VSLAs Opportunity page 4

5. Use of IPC Agents to increase knowledge & self efficacy Mass media & peer education to address Social norms Provider self efficacy through professional training, mentoring and coaching Increase Social Support through promotion of male involvement & male peer IPCs (Taata ambassadors) Ability page 5

6. Address subjective norms Local leadership mobilization Events with integrated service Correct myths, misconception & outcome expectation Use of Satisfied users Motivation page 6

7. Thank you! PAGE 7