1. MDAS and Eyeblaster Road Show

2. Agenda TimeDescription Presented by 0930 – 0935Welcome – Intro MDAS 0935 -1000Rich Media Basics Eyeblaster 1000 – 1025 MSN and Windows Live rich media opportunities Review of global adoption of Windows Live Messenger half banner expandable video player MDAS 1025 – 1045 How to plan a rich media campaign What to consider at the brief level and at ad creation level so that you will achieve desired metrics. Eyeblaster 1045 – 1100 Break 1100 – 1130 Understanding rich media reporting - Definition of terms and Eyeblaster Analytics (Online reports, Campaign Monitor and Microsoft Excel Plug-in Tool) Eyeblaster 1130 – 1145 Global Trends Review most popular formats such as expanding, video with creative showcase. Adoption of rich media in vertical sectors Eyeblaster

3. Agenda TimeDescription Presented by 0930 - 1000 Global Trends Review most popular formats such as expanding, video with creative showcase. Adoption of rich media in vertical sectors Eyeblaster 1000 - 1045 MSN and Windows Live rich media opportunities Review of global adoption of Windows Live Messenger half banner expandable video player MDAS 1045 - 1100 Break 1100 - 1200 How to plan a rich media campaign What to consider at the brief level and at ad creation level so that you will achieve desired metrics. Eyeblaster 12:00 - 12:30 Understanding rich media reporting - Definition of terms and Eyeblaster Analytics (Online reports, Campaign Monitor and Microsoft Excel Plug-in Tool) Eyeblaster